Cape Town, South Africa
Branding vs. Marketing: Understand The Difference And Interplay
In a world where attention spans are short and digital content is everywhere, businesses are under increasing pressure to communicate clearly and connect meaningfully....
How to Nail Your B2B Social Media Strategy
How to create a tailored B2B social media strategy that aligns with your business goals, engages your target audience, and drives real business growth.Banish...
Are PR Agencies Ready for the Rise of AI?
AI is no longer a ‘what if’ - it’s a ‘what now’ for PR professionals. From media monitoring to content creation and campaign strategy,...
Levels of Personalisation in Marketing, Examples and Challenges
The potential for personalisation in marketing for customer engagement is alluring, but effective personalisation is still rare in business. Getting there is more of...
Cost of Doing PR in Africa: Understanding the Nuances
The average cost of PR retainers in Africa varies significantly due to the continent's diverse nature. Each country within Africa has its own unique...
Engineering Brand Loyalty: Strategies for Lasting Customer Loyalty
Consumers don’t wake up feeling loyal. Brand loyalty is the cumulative result of smart design: showing up in the right moments, creating emotional significance...
The Symphony of AI and Humanity in Your Brands’ Colour Therapy
Colour therapy in branding is the strategic use of colours to evoke emotions, influence perceptions, and shape consumer behavior through your marketing and brand...
2025 SEO Strategies for South African Brands: The New Rules of Search
Online search is undergoing a major transformation, driven by AI advancements, changing user behaviour, and the rise of alternative search platforms. For South African...
Guidance Note on Direct Marketing: POPIA And What Businesses Need to Know
The Information Regulator’s Guidance Note on Direct Marketing under the Protection of Personal Information Act (POPIA) has sparked debate in the direct marketing sector....
Actorvate Influencer Marketing Embraces The Rise Of UGC With New Division for Brands
Actorvate Influencer Marketing, the first agency in the influencer marketing space in South Africa, is proud to announce the launch of its new division...
Innovative Strategies For Retailers To Leverage First-Party Data
Retailers and e-commerce platforms are no longer just selling products – they’re selling access to audiences that are primed to purchase. The fact that...
LinkedIn started off in 2003 (the year before its competitor, Facebook), mostly as a recruitment platform. But it has managed to grow and reposition...
Insight 2025: The Future of Digital Marketing Trends and Strategies
As we approach 2025, businesses must adapt to the rapidly evolving landscape of digital marketing. Digitlab's "Insight 2025: What the Future Holds for Digital...
How to Nail Your B2B Social Media Strategy
How to create a tailored B2B social media strategy that aligns with your business goals, engages your target audience, and drives real business growth.Banish...
Are PR Agencies Ready for the Rise of AI?
AI is no longer a ‘what if’ - it’s a ‘what now’ for PR professionals. From media monitoring to content creation and campaign strategy,...
Levels of Personalisation in Marketing, Examples and Challenges
The potential for personalisation in marketing for customer engagement is alluring, but effective personalisation is still rare in business. Getting there is more of...
Cost of Doing PR in Africa: Understanding the Nuances
The average cost of PR retainers in Africa varies significantly due to the continent's diverse nature. Each country within Africa has its own unique...
Engineering Brand Loyalty: Strategies for Lasting Customer Loyalty
Consumers don’t wake up feeling loyal. Brand loyalty is the cumulative result of smart design: showing up in the right moments, creating emotional significance...
The Symphony of AI and Humanity in Your Brands’ Colour Therapy
Colour therapy in branding is the strategic use of colours to evoke emotions, influence perceptions, and shape consumer behavior through your marketing and brand...
2025 SEO Strategies for South African Brands: The New Rules of Search
Online search is undergoing a major transformation, driven by AI advancements, changing user behaviour, and the rise of alternative search platforms. For South African...
Guidance Note on Direct Marketing: POPIA And What Businesses Need to Know
The Information Regulator’s Guidance Note on Direct Marketing under the Protection of Personal Information Act (POPIA) has sparked debate in the direct marketing sector....
Actorvate Influencer Marketing Embraces The Rise Of UGC With New Division for Brands
Actorvate Influencer Marketing, the first agency in the influencer marketing space in South Africa, is proud to announce the launch of its new division...
Innovative Strategies For Retailers To Leverage First-Party Data
Retailers and e-commerce platforms are no longer just selling products – they’re selling access to audiences that are primed to purchase. The fact that...
LinkedIn started off in 2003 (the year before its competitor, Facebook), mostly as a recruitment platform. But it has managed to grow and reposition...
Insight 2025: The Future of Digital Marketing Trends and Strategies
As we approach 2025, businesses must adapt to the rapidly evolving landscape of digital marketing. Digitlab's "Insight 2025: What the Future Holds for Digital...
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