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SMS marketing is dead, Long live SMS marketing
Far from being dead and buried, brought to its demise by alternative messaging channels and apps, SMS marketing is alive and well, with a...
FRANCHISING
Big data means big business for small companies
Small and medium sized businesses are increasingly recognising the opportunities presented by big data; offering unprecedented insight, improved decision-making and untapped sources of profit. While...
Take your brand global
Robert Moschorak, president of Ace Hardware International Holdings, provides insight on taking your brand global...
MARKETING
Non-traditional marketing strategies that work
There was a time when digital and social media marketing strategies simply meant getting online and setting up profiles on any and all platforms. But consumers have moved...
When a big customer lets you go
Have you fallen into the trap of relying on a single big customer? Many businesses start out with one big client; in fact they may be the...
MANAGEMENT
Guide your business through a recession
In any recession, operational expenses are the first thing that needs attention as businesses go into survival mode, however while curbing unnecessary expenditure is important,...
MONEY MATTERS
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