Cape Town, South Africa
Guidance Note on Direct Marketing: POPIA And What Businesses Need to Know
The Information Regulator’s Guidance Note on Direct Marketing under the Protection of Personal Information Act (POPIA) has sparked debate in the direct marketing sector....
Hey Google! 5 Strategies for Voice Search Optimization
As the digital landscape evolves, voice search is emerging as a critical component of online search behaviour. “With the proliferation of new technologies like...
From Take-Off to Autopilot: Powerful Paid Digital Marketing Tools
In the digital age, small and medium-sized businesses (SMBs) have access to powerful marketing tools that can level the playing field with larger enterprises.When...
Emotional Branding: Build Lasting Customer Relationships
Brands are constantly vying for the attention of customers, and whether your business targets consumers or businesses, the power of emotional branding still applies....
The Journey from PR to Lead Generation: A Strategic Approach
While many businesses understand the importance of public relations to ensure their brand is positioned correctly with their target audience, some become impatient and...
Influencer Marketing: China’s Masterclass in Digital Commerce
When it comes to things digital, traditional wisdom has us looking to the US for inspiration. But in the rapidly advancing world of influencer...
Break the Scroll Cycle: How Brands can Beat Content Fatigue
It's estimated that approximately 500 hours of video are uploaded to YouTube every minute. In the digital age, where information creation, curation, and consumption...
TikTok LIVE introduces new rules and safety resources
TikTok LIVE will start rolling out new LIVE Monetization Guidelines and educational initiatives to further foster positive, authentic and joyful LIVE communities. The guidelines...
Direct marketing and POPIA: What you need to know
In February, the Information Regulator issued a noteworthy enforcement notice against a local training institution following a complaint regarding the company’s direct marketing practices.The...
AI-powered marketing: Changing the game
Artificial intelligence (AI) has transformed marketing and how marketers work over the past decade, giving us powerful tools to understand, engage with, convert and...
Integrated Marketing Communications Strategy: The long game
In today's turbocharged digital era, where info zips around faster than a Cheslin charge down, having a slam-dunk Integrated Marketing Communications (IMC) strategy is...
Podcasting presents a Growing Opportunity for Brands
In recent years, podcasting has seen a rise in popularity worldwide, and South Africa is no exception. With the widespread availability of smartphones and...
Influencer Trends set to dominate in 2024
Influencer marketing is always in motion. Currently, it's gearing up for significant changes that have the potential to shake things up for both brands...
Hey Google! 5 Strategies for Voice Search Optimization
As the digital landscape evolves, voice search is emerging as a critical component of online search behaviour. “With the proliferation of new technologies like...
From Take-Off to Autopilot: Powerful Paid Digital Marketing Tools
In the digital age, small and medium-sized businesses (SMBs) have access to powerful marketing tools that can level the playing field with larger enterprises.When...
Emotional Branding: Build Lasting Customer Relationships
Brands are constantly vying for the attention of customers, and whether your business targets consumers or businesses, the power of emotional branding still applies....
The Journey from PR to Lead Generation: A Strategic Approach
While many businesses understand the importance of public relations to ensure their brand is positioned correctly with their target audience, some become impatient and...
Influencer Marketing: China’s Masterclass in Digital Commerce
When it comes to things digital, traditional wisdom has us looking to the US for inspiration. But in the rapidly advancing world of influencer...
Break the Scroll Cycle: How Brands can Beat Content Fatigue
It's estimated that approximately 500 hours of video are uploaded to YouTube every minute. In the digital age, where information creation, curation, and consumption...
TikTok LIVE introduces new rules and safety resources
TikTok LIVE will start rolling out new LIVE Monetization Guidelines and educational initiatives to further foster positive, authentic and joyful LIVE communities. The guidelines...
Direct marketing and POPIA: What you need to know
In February, the Information Regulator issued a noteworthy enforcement notice against a local training institution following a complaint regarding the company’s direct marketing practices.The...
AI-powered marketing: Changing the game
Artificial intelligence (AI) has transformed marketing and how marketers work over the past decade, giving us powerful tools to understand, engage with, convert and...
Integrated Marketing Communications Strategy: The long game
In today's turbocharged digital era, where info zips around faster than a Cheslin charge down, having a slam-dunk Integrated Marketing Communications (IMC) strategy is...
Podcasting presents a Growing Opportunity for Brands
In recent years, podcasting has seen a rise in popularity worldwide, and South Africa is no exception. With the widespread availability of smartphones and...
Influencer Trends set to dominate in 2024
Influencer marketing is always in motion. Currently, it's gearing up for significant changes that have the potential to shake things up for both brands...
Latest Articles
