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What’s your story?

Brand storytelling is no longer a nice to have. It is a need to have, and what will ultimately maximize your business's visibility, profit,...

How does social media support sales?

Social media is not a fad but an integral part of our modern-day communication system. Many businesses can give testimony to the fact that social...

Analyse your social media data – and make better business decisions

Analyse your social media data to drive sales, draw in new customers and grow your business. In a previous issue of Your Business (April/May 2018)...

3 Instagram Mistakes That Could Land Your Brand in Hot Water

Instagram is fast becoming a hugely important sales channel for retailers - as a way to showcase your store and brand, market new products...

Does your social media suck?

I recently attended a social media marketing conference, where one of the large agencies talked about Social Media 1.0 (happy Friday, everyone), 2.0 (six...

Recover from disaster

Mistakes happen, but social media could mean the fallout for your brand is massive. Here's how to ensure that you recover with your business intact…

How to increase social media engagement

Here are 8 easy-to-remember tips to apply when using social media for your business...

Small budget, big marketing

Here's how to make an effective marketing plan on a small budget...

The big new risk for business…

...being KFC'd on social media... Getting a ‘roasting’ from the eye-witness consumer is a growing risk for business now social media can broadcast even the...

Entertaining the world via YouTube

YouTube can make you famous! And you can earn money too...

Don’t do this

Keep your data secure - avoid these ten things...