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What’s your story?

Brand storytelling is no longer a nice to have. It is a need to have, and what will ultimately maximize your business's visibility, profit,...

How does social media support sales?

Social media is not a fad but an integral part of our modern-day communication system. Many businesses can give testimony to the fact that social...

Analyse your social media data – and make better business decisions

Analyse your social media data to drive sales, draw in new customers and grow your business. In a previous issue of Your Business (April/May 2018)...

3 Instagram Mistakes That Could Land Your Brand in Hot Water

Instagram is fast becoming a hugely important sales channel for retailers - as a way to showcase your store and brand, market new products...

Does your social media suck?

I recently attended a social media marketing conference, where one of the large agencies talked about Social Media 1.0 (happy Friday, everyone), 2.0 (six...