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Four sales tips from the world’s best!

Some people will feel that sales comes naturally to them and others will believe that they couldn’t sell wood to a paper mill. “The...

Lead generation and conversion

Small business owners are often reluctant to invest money in marketing mainly because marketing has always been perceived as the “glam child” of the...

How to keep the customers you already have

Customer retention should be a top priority in every company. "There is only one boss. The customer. And he can fire everybody...

Sales in tough times

Why do some premium brands still sell very well even during tough times? Various reasons might exist for this phenomenon, yet a key reason is...

Letting go of bad clients

Are you so busy trying to find new clients that you haven't taken the time to work out if they will be good for...

The problem with having only one big client

Many businesses start out with one big client; in fact they may be the reason for the venture getting off the ground in the...

Use customer loss as an opportunity for feedback

You can turn losing a customer into a win for your business…