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3 Instagram Mistakes That Could Land Your Brand in Hot Water

Instagram is fast becoming a hugely important sales channel for retailers - as a way to showcase your store and brand, market new products...

Why a personal brand counts more than ever before

In today's fast-paced, interconnected world, whether you realise it or not, you have a personal brand, separate to the company you run or work...

Get your MARKETING BASICS right

Your efforts need to ensure you connect with your ideal customers... Small businesses often face the challenges of cashflow and limited marketing budgets, and it...

How to craft an epic video marketing strategy

Online video marketing is becoming the gold standard, just ask SuzelleDIY, her YouTube channel is all about entertaining and valuable content. Not so long ago,...

Is it time to fire that client?

Read on to find out how to identify "bad" clients and send them on their way... Are you so busy trying to find new clients...

Everybody needs good neighbours

Getting your business off the ground can be an expensive exercise – and that’s even before you start marketing. As a small business owner, the best place to start is by...

Marketing to moms?

Insights on marketing to mothers from a leading value retailer...

Put your heart into it

How to craft effective sales emails...

Turn a loss into a win

You can turn losing a customer into a win for your business…

From small biz to BIG BRAND

3 simple tips to help you build your brand...

Recover from disaster

Mistakes happen, but social media could mean the fallout for your brand is massive. Here's how to ensure that you recover with your business intact…

Small budget, big marketing

Here's how to make an effective marketing plan on a small budget...

What it takes to start

Guidelines to consider before you start your own business...

Get the message out in your ‘hood

Five action-packed neighbourhood marketing tips to attract customers, drive sales and boost profits...

Building customer loyalty

Can loyalty programmes work for small businesses?