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Harness hyper-personalisation with 3 data-collection methods

In today's 'noisy' online sphere, the best way to differentiate your business is by delivering a personalised experience. After all, the first rule of...

3 Instagram mistakes that could land your brand in hot water

Instagram is fast becoming a hugely important sales channel for retailers - as a way to showcase your store and brand, market new products...

Why a personal brand counts more than ever before

In today's fast-paced, interconnected world, whether you realise it or not, you have a personal brand, separate to the company you run or work...

Get your marketing basics right

Small businesses often face the challenges of cashflow and limited marketing budgets, and it is therefore more critical than ever to make sure you’re...

How to craft an epic video marketing strategy

Online video marketing is becoming the gold standard, just ask SuzelleDIY, her YouTube channel is all about entertaining and valuable content. Not so long ago,...

Letting go of bad clients

Are you so busy trying to find new clients that you haven't taken the time to work out if they will be good for...

Everybody needs good neighbours

Getting your business off the ground can be an expensive exercise – and that’s even before you start marketing. As a local small business owner, sometimes the best...

Use customer loss as an opportunity for feedback

You can turn losing a customer into a win for your business…

Neighbourhood marketing tips: get the message out in your ‘hood

Five action-packed neighbourhood marketing tips to attract customers, drive sales and boost profits...

Can loyalty programmes work for small businesses?

Can loyalty programmes work for small businesses?