Cape Town, South Africa
Short-Form Content: A Key Driver of Brand Growth
Consumer attention is one of the most precious commodities on the internet, and the battle for views and engagement is becoming fiercer. For brands...
How to write engaging value proposition for your website
The top half of a newspaper - the only part that can be seen from newsstands, is what is commonly referred to as "above...
The POPI Act and marketing best practices
Being a small business in this operating environment is not an easy feat. It is little wonder then that a business owner may try...
Understanding earned, paid and owned media
To build an effective digital marketing strategy to survive and thrive in our current landscape, you need to understand the difference between earned, paid and...
Simplifying POPIA for small business – 3 do’s and don’ts
From 1 July 2021, South African companies must be fully compliant with the requirements of the Protection of Personal Information Act (POPIA). Whether it...
Social media: Measuring the metrics that matter
It’s human nature to like social endorsements. Brands are no different and certainly, there is a degree of social capital which is derived from...
Types of influencers and how to choose one
As a result of consumers spending more time online, and on social media platforms, influencer engagement is at an all-time high. Platforms such as...
What does POPIA really mean for direct marketers?
Emails, online adverts, database marketing, promotional letters, SMS messaging, phone calls, postcards, websites, flyers, and catalog distribution are some examples of direct marketing strategies....
Promotions and special offers: Ideas for your business
Running promotions and special offers are great way to show customers that you have their interests at heart and to help build loyalty —...
SEO tips for tourism businesses
One place where travel and tourism businesses can help their business to be more visible online is from search engine optimisation (SEO). Here are...
Boost your e-commerce strategy with brand storytelling
We are on the brink of an era dominated by E-commerce and exciting new technologies becoming available to do things in digital that you’ve...
Cancel Culture: How to prevent tone-deaf marketing
Brands that fail to be sensitive and tactful in their communication risk being subjected to 'cancel culture'.
The problem
Recently we have witnessed some serious marketing...
Harness hyper-personalisation with 3 data collection methods
In today's 'noisy' online sphere, the best way to differentiate your business is by delivering a personalised experience. After all, the first rule of...
How to write engaging value proposition for your website
The top half of a newspaper - the only part that can be seen from newsstands, is what is commonly referred to as "above...
The POPI Act and marketing best practices
Being a small business in this operating environment is not an easy feat. It is little wonder then that a business owner may try...
Understanding earned, paid and owned media
To build an effective digital marketing strategy to survive and thrive in our current landscape, you need to understand the difference between earned, paid and...
Simplifying POPIA for small business – 3 do’s and don’ts
From 1 July 2021, South African companies must be fully compliant with the requirements of the Protection of Personal Information Act (POPIA). Whether it...
Social media: Measuring the metrics that matter
It’s human nature to like social endorsements. Brands are no different and certainly, there is a degree of social capital which is derived from...
Types of influencers and how to choose one
As a result of consumers spending more time online, and on social media platforms, influencer engagement is at an all-time high. Platforms such as...
What does POPIA really mean for direct marketers?
Emails, online adverts, database marketing, promotional letters, SMS messaging, phone calls, postcards, websites, flyers, and catalog distribution are some examples of direct marketing strategies....
Promotions and special offers: Ideas for your business
Running promotions and special offers are great way to show customers that you have their interests at heart and to help build loyalty —...
SEO tips for tourism businesses
One place where travel and tourism businesses can help their business to be more visible online is from search engine optimisation (SEO). Here are...
Boost your e-commerce strategy with brand storytelling
We are on the brink of an era dominated by E-commerce and exciting new technologies becoming available to do things in digital that you’ve...
Cancel Culture: How to prevent tone-deaf marketing
Brands that fail to be sensitive and tactful in their communication risk being subjected to 'cancel culture'.
The problem
Recently we have witnessed some serious marketing...
Harness hyper-personalisation with 3 data collection methods
In today's 'noisy' online sphere, the best way to differentiate your business is by delivering a personalised experience. After all, the first rule of...
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