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Brands with Benefits: The No-Strings Era of Modern Loyalty Programmes
Brands winning at loyalty today understand that the game has changed – traditional points-based programmes no longer guarantee retention but meaningful engagement does. From...
Using the power of purpose in your brand marketing
Telling a powerful story that sets your brand and products or services apart from the competition is paramount to your business success. Most of...
Tips to use TikTok in your marketing mix
In business boardrooms the world over, as soon as someone mentions TikTok, there is often a silence and a hesitancy to explore what many...
How B2B companies can use Instagram
Instagram is a great platform for B2B marketers. It provides a space for making new connections in almost any industry, at almost any stage...
Tips for running a targeted PPC Campaign
A PPC campaign (Pay-per-click) allows companies to target specific customer profiles that are most likely to purchase a product or enquire about a service....
How to turn your audience into your community
A business needs to be known to people for it to offer its value. That is the simple reason why marketing exists. But just...
The role of PR in the marketing mix
To know how Public Relations (PR) can help your business and your brand, you need to understand the role it plays amongst the different...
Customer engagement: Keep at it
If one considers these percentages in relation to the ever-increasing cost of acquiring new customers, the case for focussing more effort towards improving engagement,...
5 Ways to deal with negative publicity on social media
The advent of social media has made it easier for brands to communicate with customers, and vice versa. But it also means that brands...
Simply unreal: Welcome to extended reality
Just as brands are coming to terms with the various realities that is AR (augmented reality), VR (virtual reality) and MR (mixed reality), extended...
5 Top tips for your business website
The opening move for a business to make a great first impression online is through a powerfully designed website. With digital initiatives being accelerated,...
How to write engaging value proposition for your website
The top half of a newspaper - the only part that can be seen from newsstands, is what is commonly referred to as "above...
The POPI Act and marketing best practices
Being a small business in this operating environment is not an easy feat. It is little wonder then that a business owner may try...
Using the power of purpose in your brand marketing
Telling a powerful story that sets your brand and products or services apart from the competition is paramount to your business success. Most of...
Tips to use TikTok in your marketing mix
In business boardrooms the world over, as soon as someone mentions TikTok, there is often a silence and a hesitancy to explore what many...
How B2B companies can use Instagram
Instagram is a great platform for B2B marketers. It provides a space for making new connections in almost any industry, at almost any stage...
Tips for running a targeted PPC Campaign
A PPC campaign (Pay-per-click) allows companies to target specific customer profiles that are most likely to purchase a product or enquire about a service....
How to turn your audience into your community
A business needs to be known to people for it to offer its value. That is the simple reason why marketing exists. But just...
The role of PR in the marketing mix
To know how Public Relations (PR) can help your business and your brand, you need to understand the role it plays amongst the different...
Customer engagement: Keep at it
If one considers these percentages in relation to the ever-increasing cost of acquiring new customers, the case for focussing more effort towards improving engagement,...
5 Ways to deal with negative publicity on social media
The advent of social media has made it easier for brands to communicate with customers, and vice versa. But it also means that brands...
Simply unreal: Welcome to extended reality
Just as brands are coming to terms with the various realities that is AR (augmented reality), VR (virtual reality) and MR (mixed reality), extended...
5 Top tips for your business website
The opening move for a business to make a great first impression online is through a powerfully designed website. With digital initiatives being accelerated,...
How to write engaging value proposition for your website
The top half of a newspaper - the only part that can be seen from newsstands, is what is commonly referred to as "above...
The POPI Act and marketing best practices
Being a small business in this operating environment is not an easy feat. It is little wonder then that a business owner may try...
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