Cape Town, South Africa
Short-Form Content: A Key Driver of Brand Growth
Consumer attention is one of the most precious commodities on the internet, and the battle for views and engagement is becoming fiercer. For brands...
6 Easy ways to get more Google reviews for your business
From higher rankings to increasing your online reputation and brand visibility, Google reviews can boost your business for completely free.However, the term ‘get more...
How not to approach your digital strategy
While there are no hard-and-fast rules when it comes to building a bang-on digital strategy (how can there be, when the digital landscape shifts...
Using the power of purpose in your brand marketing
Telling a powerful story that sets your brand and products or services apart from the competition is paramount to your business success. Most of...
Tips to use TikTok in your marketing mix
In business boardrooms the world over, as soon as someone mentions TikTok, there is often a silence and a hesitancy to explore what many...
How B2B companies can use Instagram
Instagram is a great platform for B2B marketers. It provides a space for making new connections in almost any industry, at almost any stage...
Tips for running a targeted PPC Campaign
A PPC campaign (Pay-per-click) allows companies to target specific customer profiles that are most likely to purchase a product or enquire about a service....
How to turn your audience into your community
A business needs to be known to people for it to offer its value. That is the simple reason why marketing exists. But just...
The role of PR in the marketing mix
To know how Public Relations (PR) can help your business and your brand, you need to understand the role it plays amongst the different...
Customer engagement: Keep at it
If one considers these percentages in relation to the ever-increasing cost of acquiring new customers, the case for focussing more effort towards improving engagement,...
5 Ways to deal with negative publicity on social media
The advent of social media has made it easier for brands to communicate with customers, and vice versa. But it also means that brands...
Simply unreal: Welcome to extended reality
Just as brands are coming to terms with the various realities that is AR (augmented reality), VR (virtual reality) and MR (mixed reality), extended...
5 Top tips for your business website
The opening move for a business to make a great first impression online is through a powerfully designed website. With digital initiatives being accelerated,...
6 Easy ways to get more Google reviews for your business
From higher rankings to increasing your online reputation and brand visibility, Google reviews can boost your business for completely free.However, the term ‘get more...
How not to approach your digital strategy
While there are no hard-and-fast rules when it comes to building a bang-on digital strategy (how can there be, when the digital landscape shifts...
Using the power of purpose in your brand marketing
Telling a powerful story that sets your brand and products or services apart from the competition is paramount to your business success. Most of...
Tips to use TikTok in your marketing mix
In business boardrooms the world over, as soon as someone mentions TikTok, there is often a silence and a hesitancy to explore what many...
How B2B companies can use Instagram
Instagram is a great platform for B2B marketers. It provides a space for making new connections in almost any industry, at almost any stage...
Tips for running a targeted PPC Campaign
A PPC campaign (Pay-per-click) allows companies to target specific customer profiles that are most likely to purchase a product or enquire about a service....
How to turn your audience into your community
A business needs to be known to people for it to offer its value. That is the simple reason why marketing exists. But just...
The role of PR in the marketing mix
To know how Public Relations (PR) can help your business and your brand, you need to understand the role it plays amongst the different...
Customer engagement: Keep at it
If one considers these percentages in relation to the ever-increasing cost of acquiring new customers, the case for focussing more effort towards improving engagement,...
5 Ways to deal with negative publicity on social media
The advent of social media has made it easier for brands to communicate with customers, and vice versa. But it also means that brands...
Simply unreal: Welcome to extended reality
Just as brands are coming to terms with the various realities that is AR (augmented reality), VR (virtual reality) and MR (mixed reality), extended...
5 Top tips for your business website
The opening move for a business to make a great first impression online is through a powerfully designed website. With digital initiatives being accelerated,...
Latest Articles
