Cape Town, South Africa
From Invisible to Credible: How PR Supports Small Businesses
Small businesses often see Public Relations (PR) as something reserved for brands with big budgets. Since PR focuses on building trust and visibility over...
A virtual PA and a digital artist at your fingertips – thanks to AI
Fancy seeing Pope “P. Diddy” Francis in a puffer jacket and King Charles and Queen Camilla rocking some slick moves at their coronation after-party? It’s all in...
Eight design trends to watch out for
Elmarie Harrington, head of graphic design at Flow Communications, shares eight design trends to watch our for.
1. AI-generated art
The buzzword on everyone’s lips is...
Why are customers so emotional right now?
South African customers are in a fragile state – emotionally, psychologically and financially. The state of our economy, soaring interest rates, crime, political instability,...
Getting Started With Value-Based Bidding in Google Ads
Many brands have embraced automated bidding as an intrinsic part of their marketing strategy, finding it to be an efficient and powerful way to...
The Future of Influencer Marketing is AI-driven
It used to be that we watched celebrities and everyday people on television use products and then tell us to do the same. Later,...
Are You Engaged In Greenwashing?
Even if your business is genuinely working towards sustainable business practices, it's easy to become overenthusiastic about your environmentally-friendly claims when it comes to...
Keeping up with AI in Search: What Digital Marketers Need to Know
Since the recent integration of ChatGPT with Bing, Microsoft's search engine may experience a resurgence. This article provides tips for business owners and marketers...
The Value of Being Loud in Times of Recession
As central banks continue to push up interest rates in a bid to curb inflation, a global recession is widely seen as an inevitability. In...
Online Reputation Management 101: Build and Protect Your Brand’s Image
Proper online reputation management is a must in today’s ever-evolving digital world and you can very easily make or break your brand.
The Importance of...
Online lead generation strategies that work
Improving conversion rates sounds straightforward enough, but a lot of marketers struggle with the most fundamental aspects of lead generation and lead quality. How...
Global State of Social Media 2023 report
Meltwater’s Global State of Social Media 2023 report finds social media as the main tool used for increasing brand awareness, with B2B social media...
Marketing your bookkeeping business
Accounting is a high-volume business, and you should always be attractive to win more clients. Marketing your bookkeeping business to prospective clients is a...
A virtual PA and a digital artist at your fingertips – thanks to AI
Fancy seeing Pope “P. Diddy” Francis in a puffer jacket and King Charles and Queen Camilla rocking some slick moves at their coronation after-party? It’s all in...
Eight design trends to watch out for
Elmarie Harrington, head of graphic design at Flow Communications, shares eight design trends to watch our for.
1. AI-generated art
The buzzword on everyone’s lips is...
Why are customers so emotional right now?
South African customers are in a fragile state – emotionally, psychologically and financially. The state of our economy, soaring interest rates, crime, political instability,...
Getting Started With Value-Based Bidding in Google Ads
Many brands have embraced automated bidding as an intrinsic part of their marketing strategy, finding it to be an efficient and powerful way to...
The Future of Influencer Marketing is AI-driven
It used to be that we watched celebrities and everyday people on television use products and then tell us to do the same. Later,...
Are You Engaged In Greenwashing?
Even if your business is genuinely working towards sustainable business practices, it's easy to become overenthusiastic about your environmentally-friendly claims when it comes to...
Keeping up with AI in Search: What Digital Marketers Need to Know
Since the recent integration of ChatGPT with Bing, Microsoft's search engine may experience a resurgence. This article provides tips for business owners and marketers...
The Value of Being Loud in Times of Recession
As central banks continue to push up interest rates in a bid to curb inflation, a global recession is widely seen as an inevitability. In...
Online Reputation Management 101: Build and Protect Your Brand’s Image
Proper online reputation management is a must in today’s ever-evolving digital world and you can very easily make or break your brand.
The Importance of...
Online lead generation strategies that work
Improving conversion rates sounds straightforward enough, but a lot of marketers struggle with the most fundamental aspects of lead generation and lead quality. How...
Global State of Social Media 2023 report
Meltwater’s Global State of Social Media 2023 report finds social media as the main tool used for increasing brand awareness, with B2B social media...
Marketing your bookkeeping business
Accounting is a high-volume business, and you should always be attractive to win more clients. Marketing your bookkeeping business to prospective clients is a...
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