Cape Town, South Africa
10 Ways to Lead with LinkedIn
LinkedIn started off in 2003 (the year before its competitor, Facebook), mostly as a recruitment platform. But it has managed to grow and reposition...
The Journey from PR to Lead Generation: A Strategic Approach
While many businesses understand the importance of public relations to ensure their brand is positioned correctly with their target audience, some become impatient and...
Influencer Marketing: China’s Masterclass in Digital Commerce
When it comes to things digital, traditional wisdom has us looking to the US for inspiration. But in the rapidly advancing world of influencer...
Break the Scroll Cycle: How Brands can Beat Content Fatigue
It's estimated that approximately 500 hours of video are uploaded to YouTube every minute. In the digital age, where information creation, curation, and consumption...
TikTok LIVE introduces new rules and safety resources
TikTok LIVE will start rolling out new LIVE Monetization Guidelines and educational initiatives to further foster positive, authentic and joyful LIVE communities. The guidelines...
Direct marketing and POPIA: What you need to know
In February, the Information Regulator issued a noteworthy enforcement notice against a local training institution following a complaint regarding the company’s direct marketing practices.The...
AI-powered marketing: Changing the game
Artificial intelligence (AI) has transformed marketing and how marketers work over the past decade, giving us powerful tools to understand, engage with, convert and...
Integrated Marketing Communications Strategy: The long game
In today's turbocharged digital era, where info zips around faster than a Cheslin charge down, having a slam-dunk Integrated Marketing Communications (IMC) strategy is...
Podcasting presents a Growing Opportunity for Brands
In recent years, podcasting has seen a rise in popularity worldwide, and South Africa is no exception. With the widespread availability of smartphones and...
Influencer Trends set to dominate in 2024
Influencer marketing is always in motion. Currently, it's gearing up for significant changes that have the potential to shake things up for both brands...
Embrace micro and nano influencers in 2024 to level up your marketing
Leveraging the influence of micro and nano influencers can skyrocket your return on investment (ROI).With over 4.95 billion people currently using social media worldwide...
Brand warriors: the power of employee ambassadors
Employees are an organisation’s biggest brand ambassadors, online and offline. People want to read about people – where people work, what the company culture is...
Black Friday 2023 Analysis: Traffic, Transactions and Consumer Behaviour
During the Black Friday period of 2023, with campaigns spanning multiple sectors, including health and beauty, retail, food and beverage, home improvement, and fashion...
The Journey from PR to Lead Generation: A Strategic Approach
While many businesses understand the importance of public relations to ensure their brand is positioned correctly with their target audience, some become impatient and...
Influencer Marketing: China’s Masterclass in Digital Commerce
When it comes to things digital, traditional wisdom has us looking to the US for inspiration. But in the rapidly advancing world of influencer...
Break the Scroll Cycle: How Brands can Beat Content Fatigue
It's estimated that approximately 500 hours of video are uploaded to YouTube every minute. In the digital age, where information creation, curation, and consumption...
TikTok LIVE introduces new rules and safety resources
TikTok LIVE will start rolling out new LIVE Monetization Guidelines and educational initiatives to further foster positive, authentic and joyful LIVE communities. The guidelines...
Direct marketing and POPIA: What you need to know
In February, the Information Regulator issued a noteworthy enforcement notice against a local training institution following a complaint regarding the company’s direct marketing practices.The...
AI-powered marketing: Changing the game
Artificial intelligence (AI) has transformed marketing and how marketers work over the past decade, giving us powerful tools to understand, engage with, convert and...
Integrated Marketing Communications Strategy: The long game
In today's turbocharged digital era, where info zips around faster than a Cheslin charge down, having a slam-dunk Integrated Marketing Communications (IMC) strategy is...
Podcasting presents a Growing Opportunity for Brands
In recent years, podcasting has seen a rise in popularity worldwide, and South Africa is no exception. With the widespread availability of smartphones and...
Influencer Trends set to dominate in 2024
Influencer marketing is always in motion. Currently, it's gearing up for significant changes that have the potential to shake things up for both brands...
Embrace micro and nano influencers in 2024 to level up your marketing
Leveraging the influence of micro and nano influencers can skyrocket your return on investment (ROI).With over 4.95 billion people currently using social media worldwide...
Brand warriors: the power of employee ambassadors
Employees are an organisation’s biggest brand ambassadors, online and offline. People want to read about people – where people work, what the company culture is...
Black Friday 2023 Analysis: Traffic, Transactions and Consumer Behaviour
During the Black Friday period of 2023, with campaigns spanning multiple sectors, including health and beauty, retail, food and beverage, home improvement, and fashion...
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