In the dynamic world of business, where complexity often clouds clarity, “Bush Lessons 4 Business: Unlocking Your Possibility” by François J. Lubbe offers a refreshing and transformative approach.
While Lubbe has over two decades of corporate experience and has been a business coach for 16 years, it is the lessons he has learnt in nature—countless hours spent observing wildlife in the Kruger National Park, Kgalagadi Transfrontier Park and numerous game reserves—that have shaped his approach to business strategy the most.
In his book, Lubbe draws on these lessons and the wisdom of nature’s time-tested survival strategies to offer powerful insights to tackle mankind’s modern business challenges.
Nature’s Blueprint for Business Success
The book’s central theme revolves around unlocking possibility and tapping into true potential, urging readers to rethink their approach to business challenges and opportunities. “It’s about provoking thought and sparking conversations that wouldn’t otherwise take place,” says Lubbe.
Through the lens of Adaptive Learning, Lubbe demonstrates how the ability to adjust and evolve is a game-changer for leaders and business alike. He explores how the dual perspectives of traditional knowledge and nature-inspired wisdom are essential for transformation, survival and success in business today.
“In today’s complex business environment, we often think we need complex solutions”, he says. “However, ‘Bush Lessons 4 Business‘ reminds us of the importance of simplicity and the profound impact that basic fundamentals can have. Simplicity fosters abundance.”
Topical Abundance and Immersive Experience
This easily accessible, 80-page book integrates stunning wildlife photography with practical insights, making it a valuable resource for professionals in both business and the natural world.
Lubbe presents 25 concise lessons that each includes a “through my lens” anecdote, a thought-provoking question, and a scannable QR code that links to unedited video content where Lubbe shares his observations directly from the African bush. This multimedia dimension adds depth and immersion to the reading experience.
The lessons cover a broad spectrum of topics, including:
- Hidden Tracks: A metaphor for evaluating key business success metrics and identifying overlooked opportunities.
- Diverse Perspectives: The importance of recognizing blind spots and seeking alternative viewpoints.
- Simplicity and Abundance: The profound impact that basic fundamentals can have in a complex business environment.
Lubbe’s approach is particularly relevant for busy professionals who struggle to find time for extensive business literature. The book’s accessible format allows readers to digest lessons quickly and apply them immediately, making it an ideal resource for immediate implementation, rather than merely a theoretical read.
Endorsements for Bush Lessons 4 Business and Expansion
Lubbe is particularly proud of the endorsement the book has received from professor Willie Conradie (retired), an ex-corporate executive and seasoned entrepreneur, who notes Lubbe’s “intellect, observational talent, and gift for insightful storytelling”, qualities that Conradie believes bring “a fresh perspective on nature and business.”
Following the book’s successful launch, Lubbe is expanding the concept through masterclasses and bush retreats, offering a deeper engagement with the principles outlined in the work. He is focused on helping corporates, small businesses and entrepreneurs apply these natural insights to their specific challenges.
“Bush Lessons 4 Business is more than just a book; it’s a catalyst for transformation in business and in life,” says Lubbe. “When you change your environment, you get new thoughts and ideas. That’s what the bush has done for me, and that’s what I want to share with others.”
This self-published book is available through direct channels. Interested readers can visit https://the-game-changer-coach.co.za/my-book/ or contact the author directly through the website for purchase details, and information about associated coaching programmes.
WIN: 2 Copies of Bush Lessons 4 Business are Up for Grabs!
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T&Cs: This giveaway is open to those residing in South Africa only. Prize is not exchangeable for cash. Entries close 21 March 2025.
