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Small business champion, serial entrepreneur and provocateur CATHERINE WIJNBERG shares her inspiration for life and business in her debut book. 

Catherine Wijnberg is a successful entrepreneur that has started, grown and operated businesses in five different sectors across three countries. She founded Fetola in 2006 with the aim of transforming the local SME sector by providing initiatives and programmes to small businesses. Lean startup and turnaround strategies are her specialty. “Our goal with Fetola is simple really,” explains Wijnberg, “we build businesses that last.”

Since 2006, Fetola has grown rapidly from a small consultancy, into a recognised, national SME growth specialist. The staff complement has grown to more than 30, mostly women, and clients and partners include SAB Foundation, JP Morgan, Transnet, The Jobs Fund, the European Union, Old Mutual, and World Wide Fund for Nature.

Wijnberg did not achieve success by waiting for things to happen; instead, she worked hard, lost a great deal, and recovered substantially from incredible setbacks. The many wisdoms she has gained through her entrepreneurial journey have now been collated into her new book Sheep Will Never Rule The World. The book is a mix between guru-style self-help positivity and business leadership, aimed at people and SMEs especially to empower them to achieve their best potential. The messages and quirky illustrations have been selected to focus your thinking, embolden your self-belief and bring a bit of laughter to your day.


Says Wijnberg: “One has to be slightly mad to own and run your own business – but it’s an exciting, challenging and growing experience. I would like this book to provide inspiration in those moments when it all feels too much.”

Sheep Will Never Rule the World is published and distributed by Quivertree Publications and is available at all leading local bookstores and on e-tailers Takealot and Loot. RRP: R270.00

Up for grabs: WIN a copy of
Sheep Will Never Rule the World

Entries close 30 August 2020


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