According to the Yoco Small Business Recovery Monitor, trading within the Small Medium and Micro Enterprises (SMME) sector across South Africa has now returned to 44 percent of pre-COVID-19 lockdown levels. The monitor, which is a live data resource, is a landmark move towards making data on small business economic activity more accessible. And with massive revenue dips as well as a continued partial shutdown, the need to tell the story of recovery is more important than ever.
Updated daily, the index indicates the turnover of Yoco’s 80,000 strong SMME merchant base against a baseline from prior to lockdown. This is further split into provinces and industries (Retail, Food & Hospitality, Healthcare and Fitness) to show the impact of COVID-19 as it relates to outbreak hotspots and hardest hit industries.
From a low point on 10 April, where small business turnover was only 8% of the pre-COVID-19 crisis turnover (-92% down), the index shows what a month can really mean for small businesses around the country. In the three weeks since the move to Level 4, that number has risen to 44% on the turnover index for the entire country.
“The story of small business as depicted through data is undeniable,” commented Katlego Maphai, co-founder and CEO of Yoco. “The COVID-19 pandemic and national lockdown has been devastating, but what we are witnessing now is hopefully the start of a story of recovery and resurgence. Making our data more visible is in part a way for us to share how small businesses are coping and recovering. But on a larger scale, it’s about providing authorities and leaders with information to help them make better decisions going forward. Although no one can make 100% sound decisions during the pandemic, we can do more with what we have and feel more comfortable with our choices,” concluded Maphai.
The Yoco Small Business Recovery Monitor will give South Africa a line of sight into the SMME economic landscape that is almost always sidelined when the impact of world events on business is discussed. It furthermore gives leaders and policy-makers a means to forecast what may lie ahead in their provinces or industries, as well as an opportunity to frame new consumer behaviours. A major shift in shopping trends is seeing turnover peak on Friday as opposed to Saturday, the beginning of the weekend. The weekend has seen a large dropoff in turnover for traders under the lockdown restrictions.
The Small Business Recovery Monitor is an anonymous open source index and available for public use and download here: https://www.yoco.co.za/blog/covid-19-recovery-monitor/