TikTok has partnered with The Gritti Fund to take African entrepreneurs to new heights, literally, by launching the innovating and daring Pitch Up in The Sky competition – the world’s first elevator pitch event of its kind.
Pitch Up in The Sky is for daring entrepreneurs who can overcome their fears and stay cool under pressure. The initiative will provide African entrepreneurs with the opportunity to compete for a $10,000 investment and one-year mentorship from The Gritti Fund. In addition, three finalists will be awarded the once in a lifetime chance to skydive in Dubai, while simultaneously completing their winning elevator pitches.
To take part, entrepreneurs can apply by submitting an innovative one-minute TikTok video pitch that will inform and impress the global panel of expert judges, using the platform’s easy-to-use video editing tools and tagging #PitchUpInTheSky, #OvercomeYourFear and #BeConvincing. The competition is open to all founders of early-stage start-ups in Africa and the Middle East and the deadline to enter is 24 September 2020. For more information on the competition, how to apply and quality, visit www.pitchupinthesky.com/.
The panel of judges include world-famous entrepreneurs and venture capitalists, including Mitch Lowe, the Founding Executive of Netflix, Bill Tai, the first investor in Zoom and Lars Rasmussen, the inventor of Google Maps. These experts will also give exclusive personal interviews throughout the event about the challenges that lead to their success.
The finale on 17 October aims to be the most live-streamed start-up pitch event in history, and will enable millions of TikTok viewers to discover who has what it takes to reach the top.
Boniswa Sidwaba, TikTok Content Operations Manager for Africa, says that it has always been TikTok’s mission to inspire creativity and bring joy to its users and the launch of such a unique event is testament to that. “With this event, we aim to support our local community of budding entrepreneurs by providing them with the opportunity to creatively express their ideas with the possibility that those ideas may materialise.”
Marcel Muenster, serial entrepreneur and Founder of The Gritti Fund, adds that the partnership with TikTok not only provides locals with access to a network of experienced entrepreneurs but also a global platform on which they can share their ideas. “Growing your network is one thing, but TikTok does something more valuable – it gives entrepreneurs an unprecedented amount of visibility which is crucial at an early stage of the company building process.”