SheSays : How to boldly go

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SA trailblazers share stories of career boldness at SheSays Cape Town’s first event of 2019.

2019 is the year to shake you out of your career comfort zone. Well, that’s according to SheSays Cape Town and the group of industry trailblazers they have assembled for their first event of the year to be held on 26 February.

Sponsored by Media24, and taking place at Nasdak, the event is themed How to boldly go and will feature a powerhouse panel of female creative industry leaders. They will share inspiring stories of career boldness and reveal how they managed to achieve their industry firsts, turned failures into triumphs, as well as continue to shape our world and embolden the next generation. Attendees will be treated with MCC sponsored by Pongracz as they take in breathtaking 360 degree views.


Says Minette Ferreira, General Manager Lifestyle Division: “We have been following the SheSays movement and Cape Town chapter events with great interest, and are really impressed how a group of volunteers has so quickly gathered both a large and fervent following and some truly impressive panellists. Transformation and diversity underpin everything we do at Media24, so we are deligted for the opportunity to get behind female empowerment in creative industries.”

The panel discussion will feature a variety of retail, fashion, advertising, media and tech innovators, namely Pride Maunatlala (Head of Marketing at TFG for the Fochini Division); Jackie Burger (Founder of Salon 58 and former Editor-in-Chief of ELLE SA); Asha Patel (Head of Marketing at Google SA); Katherine-Mary Pichulik (Founder and designer of Pichulik) and advertising legend Stefania Johnson (former Excutive Creative Director and shareholder FCB SA).

“There are many incredibly brave women blazing trails in our industry today. On stage we’ll have but a handful of them, each one bringing a unique voice but everyone bringing countless stories of career boldness. We’ll forgive the audience if they go into fan girl mode but also hope that they will walk away with ideas on tapping into their own courage and breaking out of their comfort zones,” says Anelde Greeff, one of the directors of SheSays Cape Town.

This event is currently fully booked, but interested parties are encouraged to join the waiting list on Eventbrite. Join the conversation and keep an on Facebook, Twitter or Instagram.

About SheSays:

SheSays, the world’s largest creative network for women, opened its Cape Town chapter – the first in Africa – in April 2018. It focuses on the engagement, education and advancement of women creatives, and provides them with the thought leadership and connections to fast-track their careers. With a presence in over 40 cities around the world, it is run by a volunteer network of women. It’s different to other organisations in that it affords its chapters complete freedom in how they shape their offerings. Members have a say and everything is free. The Cape Town chapter directors are content strategist, Anelde Greeff, senior freelance copywriter Johannie van As, and brand strategist Marina Tokar.

Launched in 2007 by Mr President creative partner Laura Jordan Bambach and experience design consultant Alessandra Lariu (selected by Fast Company into the ‘League of extraordinary women” alongside Oprah and Hillary Clinton), SheSays has since pioneered a series of firsts in the women’s’ space: the first female director’s festival in Cannes, the first women-only hackathon, the first to do speed mentoring events – amongst many others. The organisation has also accumulated its share of accolades, including being honoured for its “The Greatest Individual Contribution to New Media” by New Media Age.

Panellists at the event:

JACKIE BURGER is the Founder of Salon 58— a modern interpretation of the 18th century French ‘Salonniere’— and former South African ELLE Editor-in-Chief, Jackie’s influential and award-winning work in South Africa’s creative industries spans more than three decades. Always inspired by the creative art of content curation and putting something together with an authentic and considered point of view, she describes an innate sense of curiosity as her continued driving force for reinvention.

ASHA PATEL is Head of Marketing at Google South Africa and is passionate about all things digital. She has spent 8 years with Google, and recently returned from Google UK where she led global relationships with CPG giant Unilever. Prior to joining Google, she was one of the founding members of the Digital Marketing team at Standard Bank Group where she was integral in establishing a web presence and driving digital and mobile marketing across the bank’s 18 African operations. Asha started her career in Marketing at Primedia subsidiary, The Mobile Games Company. Asha holds degrees in Informatics, Honours Cum Laude in Marketing Management and multiple Henley and Wits Business Schools certifications. Asha has been recognised as one of Mail & Guardian’s Top 200 Young South Africans and is a proud One Young World Ambassador.

KATHERINE-MARY PICHULIK, the founder and designer of PICHULIK, graduated with a BA Fine Arts from the Michaelis School of Fine Art at the University of Cape Town and took a circuitous route to jewellery design before launching PICHULIK in 2012. The brand has since expanded to include resort wear, which was launched in 2015. PICHULIK is sold by 27 South African and 48 international stores, including some of the top museum stores. The brand PICHULIK has also received numerous awards since its establishment in 2012 such as being being shortlisted by Vogue Italia in Scouting for Africa 2015, an award that recognises designers from Africa.

STEFANIA JOHNSON is a Cape Town-based freelance creative strategist. As one of the most awarded creative directors in South Africa, Stefania founded her own agency, Bosman Johnson, which was then merged with FCB SA, making her one of the first women in SA to have her name on the door and bought out by an international agency. After 18 hugely successful years in advertising, she made a career shift into publishing holding positions such as Editor of House and Leisure and later Editorial Director of New Media Publishing, leading multiple creative teams on print and digital projects. Her experience across different creative disciplines – as an ad agency Copywriter and Creative Director, a consumer magazine Editor, Writer and (occasional) Stylist, and a custom-publishing Editorial Director – put her in a unique position to offer broad perspectives and insights.

PRIDE MAUNATLALA is the Head of Marketing at TFG, Foschini Division. She is a strategist, brands architect, speaker, research author on Organisational Culture and Female Leadership and a 2018 fellow at The Zanele Mbeki Fellowship for Female Leadership in Africa. Having nurtured her career over 18-years, Pride’s focus has been on brands that require turnaround strategies and sustainable growth. The brands and people she has worked with have been in multiple geographies and industries including FMCG, Financial Services, Public Sector, as well as Advertising.



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