Season 4 of SEDA Pitch & Perfect to bridge the gap between entrepreneurs and investors

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The Small Enterprise Development Agency (Seda), an agency of the Department of Small Business Development, has partnered with the SA Innovation Summit, to present Season 4 of the Pitch & Perfect Masterclasses and Competition.

The initiative aims to facilitate improved access to finance for SMMEs and improved deal flow for investors.

It provides SMMEs from Seda branches and Seda-supported business incubators with professional tools on how to present business cases effectively and efficiently, deliver persuasive pitches to potential funders, and improve access to market, technology and finance.

It also enables Seda Business Advisors, multipliers, branches and incubators to learn how to run and adjudicate pitching competitions in order to extend the reach to small business owners.


“Every year Seda provides a platform for SMEs to learn how to pitch a business case, to test their pitching skills and to perfect the pitching skill. The main aim is to attract investment funding and access to new markets which will enable the business to grow and become sustainable. We thus encourage small business owners to take part in Seda’s annual pitch competitions and masterclasses for an opportunity to attract investments and new clients.” Says Kgaladi Thema – Seda Specialist Innovation and Technology, Seda Pitch & Perfect Masterclass facilitator and Seda Brand Ambassador.

Ten regional workshops and competitions will be held in each province in order to narrow the field to the top SMMEs who will participate in the national competition which will take place at the SA Innovation Summit from 11-13 September in Cape Town.

Chairperson of the SA Innovation Summit, Dr Audrey Verhaeghe, says: “The incubator network in South Africa is a great resource that brings the message of entrepreneurship to all South Africans. We hope that we can enrich this message and grow it from strength to strength. Owning our future economic strength starts right here.”

How to enter:

SMMEs are invited to enter online at:
Alternatively, they can visit their nearest Seda branch or relevant incubator, register as a client and request to be added to the registry for regional Pitch & Perfect sessions. Branches, Incubators and Provincial Offices together with the Seda Technology Programme will then select the best ideas and businesses cases to pitch in the regional competitions to a panel of judges, including representatives from developmental funding institutions, commercial banks and venture capital. Entries close on 25 June 2019.

About the SA Innovation Summit:

The SA Innovation Summit is an annual flagship event on the African innovation calendar. It provides a platform for nurturing, developing and showcasing African innovation, as well as facilitating innovation thought-leadership. Created to support and promote innovation and facilitate collaboration, the event brings together entrepreneurs, investors, corporates, academia and policy makers from over 30 countries to accelerate innovation and inspire sustained economic growth across Africa. Read more:

About Seda:

The Small Enterprise Development Agency (Seda) is an agency of the Department of Small Business Development. It is mandated to implement government’s small business strategy; design and implement a standard and common national delivery network for small enterprise development; and integrate government-funded small enterprise support agencies across all tiers of government. Seda’s mission is to develop, support and promote small enterprises throughout the country, ensuring their growth and sustainability in co-ordination and partnership with various role players, including global partners, who make international best practices available to local entrepreneurs.

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