REHAU and The Sourcing Lab bring global innovation and local creativity together to reshape South African interiors.
REHAU South Africa, a leader in polymer-based solutions headquartered in Germany, has partnered with The Sourcing Lab, a dynamic Cape Town based design studio and showroom that curates materials for architectural and interior design professionals. Through this collaboration, the South African market now has greater access to high-end, innovative, and sustainable design solutions under one roof.
The Sourcing Lab, founded by Creative Director Johanna van der Merwe, offers a unique platform for designers, architects and homeowners to access a curated range of materials, both locally and internationally sourced. With its focus on creating impactful spaces, the studio’s approach aligns with REHAU’s mission to offer high-quality, cutting-edge materials that combine aesthetic appeal with sustainable functionality.
A Niche Market Opportunity
REHAU’s partnership with The Sourcing Lab is based on the showroom’s ability to reach a specialised, high-end market. The Sourcing Lab’s clientele largely consists of luxury home builders, architects, and developers working on exclusive projects, from hotels to residential and office developments. The curated selection of materials on display allows clients to visualise the integration of these products into their designs, simplifying the design process while maintaining a high level of quality and sophistication.
“We see this partnership as a key opportunity to introduce our unique range of materials, like our crystal range and flip door systems, to an exciting and creative South African market,” says Boitumelo Thipe-Mogami, Marketing Manager at REHAU. “The Sourcing Lab’s collaborative spirit allows us to showcase our products in ways that elevate the design potential of their projects.”
Curated Design Experience
The Sourcing Lab’s approach is rooted in collaboration, where designers, architects and homeowners have the opportunity to interact directly with the materials. While The Sourcing Lab provides access to an impressive array of products, it is more than just a showroom – it’s a collaborative space that encourages fresh design thinking.
“The Sourcing Lab is a space for inspired design; it’s about guiding designers and clients through the design process in a way that makes sense,” said Van der Merwe. “Having REHAU on board is a fantastic asset for us because they bring truly innovative products that we believe will stimulate our clients and transform their designs.”
One of the standout products in this collaboration is REHAU’s RAUVISIO crystal range – a distinctive smart glass product available for the first time in South Africa. This unique material, alongside others from REHAU, is stimulating new design possibilities as architects and designers integrate them into both residential and commercial projects.
An International Collaboration for Local Design
As more international brands begin to focus on Africa as a key market, this partnership reflects a growing trend of global companies recognising the potential of South African design.
“With the challenges in European markets due to recent geopolitical events, many brands are turning to Africa as the next big development frontier,” said Van der Merwe. “South Africa is a gateway into the broader African market, and we’re excited to see how local designers will respond to REHAU’s products,” added van der Merwe.
Beyond Traditional Designs
The partnership also offers exciting prospects for the future of kitchen and interior design in South Africa. With trends moving towards more integrated and experimental designs, REHAU’s products are helping to redefine spaces by offering sleek, seamless finishes. These materials are pushing the boundaries of traditional interior design, with a particular focus on creating designs that are not only beautiful but also highly functional.
“Our collaboration with REHAU is truly exciting because their product range allows designers to think beyond standard finishes,” van der Merwe added. “We are seeing bold choices, like deep blues and burgundies in cabinetry, and seamless integrated appliances that bring both style and practicality to high-end kitchens.”
Looking to the future
This partnership marks the start of a long-term commitment to strengthen the South African design industry. Working together, both companies aim to support the growth of local design talent by offering access to high-quality, international-standard products.
It highlights REHAU’s global focus on innovation and opens a new chapter for South African design, where international brands and local creativity come together to create lasting and impactful spaces.
