Do you know where you’re going?

Walk into the reception area of a corporate and you’re likely to find the company’s mission statement framed and up for all to see. But very few small business owners bother to take the time to draw one up. Why? Probably because summing up your business’s mission cannot be done in a few minutes. This articulation of your culture, goals and vision – what you believe needs to be done to build a successful business – needs to be thought out carefully.

Ask these questions

Author and blogger Warren Berger of advises asking the following questions to ensure your business focuses on what matters most:

  1. Why are we here in the first place?
  2. What does the world need most that we are uniquely able to provide?
  3. What are we willing to sacrifice?
  4. What matters more than money?
  5. Are we all on this mission together?

For business owners who start out as solo-preneurs, it makes sense to start with a personal mission statement. This is a vision that’s uniquely yours, which encapsulate your passion for what you do, as well as what you want to achieve.

These mission statements should aim to inspire (you and your staff) and reflect your dreams, hopes, aspirations and reason for being. Just as that corporate’s mission statement is used when all key decisions are made, you should use yours as a compass to steer your business on an even-keeled course. Whether or not you accept a challenge or opportunity depends entirely on how well it fits with your mission statement.

A well-written and thought out mission statement will help you make better choices in life and business.

*Nikki Viljoen is an Internal Auditor and Business Administration Specialist who can be contacted at or