Speaking to Your Business magazine at the second largest McDonald’s outlet in the country, Tyger Manor in Bellville, McDonald’s CEO Greg Solomon expressed excitement and satisfaction at everything the brand has achieved in South Africa, as it celebrated its 21st year of business on Tuesday 8 November. “We feel that not only have we lived history over the past 21 years but in many ways we’ve also created history, inventing the drive-through and focusing on the customer’s experience above all else. We are a customer-obsessed business.”
McDonald’s South Africa opened its first restaurant in South Africa in November 1995. Today, it operates over 245 restaurants in all nine of South Africa’s provinces, 50% of which are company-owned and the remaining half of which are franchised. McDonald’s South Africa employs over 11 500 South Africans across the country. Currently more than 80% of all food served in McDonald’s restaurants is produced by local South African suppliers to McDonald’s highest quality standards.
With food trends and customers’ needs constantly changing, McDonald’s SA continues to innovate and deliver memorable customer experiences by offering customers a choice of great tasting quality food in all restaurants.
“As we begin our journey toward becoming a modern and contemporary burger business, together with our Owner Operators, Suppliers, and Crew, we will continue to be customer centric and reward our loyal customers,” says Chief Marketing Officer for McDonald’s SA Daniel Padiachy.
South Africans across Mzansi joined together to celebrate Big Mac™ Day, as part of McDonald’s SA’s 21st birthday week. To commemorate all the little moments of lovin’ that the Big Mac™ has brought over the past 21 years, McDonald’s SA offered their loyal customers the Big Mac™ medium meal at the special price of R21* across all restaurants for one day only.
“21 years later, the Big Mac™ is still our customer’s most favourite burger on our menu offering. Our celebration was not just about honouring the Big Mac™ burger, it’s about us sharing and reflecting on all the little moments of lovin’ that our customers have shared over their favourite McDonald’s meal,” says Padiachy.