To mark the International Day of Persons with Disabilities, InnoStation, a newly launched channel by Innocomm, is urging businesses to rethink their role in creating a more inclusive world. The channel’s latest episode features Luthando Kekana, Chairperson of the Association for the Physically Disabled (APD) Greater Johannesburg, whose story of resilience and advocacy provides a blueprint for how organisations can drive change.
Luthando, a communications specialist and motivational speaker, transformed her life after becoming paraplegic 20 years ago. Today, she is a leader advocating for accessibility, equity, and representation. Her insights challenge businesses to view inclusivity not as a compliance measure but as an investment in innovation, talent, and long-term growth.
Speaking on InnoStation, Luthando emphasised the economic and reputational risks of neglecting accessibility. Inaccessible spaces and systems not only exclude talent but also deter customers, limiting business potential and global competitiveness. She draws a parallel between the fight for disability rights and South Africa’s historic struggle against apartheid, underscoring the importance of equal opportunities and representation.
“Accessibility isn’t just about ramps and elevators—it’s about creating environments that empower everyone to contribute and thrive,” Luthando said.
For businesses, this means adopting a proactive approach to inclusion, from diversifying leadership to designing products and services with universal access in mind. Luthando’s advocacy also calls for rethinking inclusive education and training models to build a more skilled and diverse workforce.
As a lover of adventure and the outdoors, Luthando’s personal journey highlights the untapped potential of persons with disabilities as contributors, innovators, and leaders. Whether quad biking in Cape Town or planning to parasail in the future, her story proves that life’s possibilities are boundless with the right support and mindset.
Through InnoStation, Innocomm provides a platform for leaders like Luthando to inspire businesses to take actionable steps toward inclusivity. The episode aligns with this year’s International Day of Persons with Disabilities theme, which calls for amplifying the voices of leaders with disabilities to create sustainable and equitable futures.
Watch the full episode on InnoStation and discover how businesses can lead the way in creating accessible spaces, hiring practices, and innovation strategies.
For media inquiries or more information about InnoStation, please contact: victoria@innocomm.co.za.
