Social media is not a fad but an integral part of our modern-day communication system.
Many businesses can give testimony to the fact that social media has been an extremely vital tool to grow their business and promote sales. So, the question is, are you mining this resource to ultimately boost sales?
Social media is great to increase brand awareness and connect with your audience.
It’s not called social media for nothing!
If you are still in two minds about whether all this fuss about social media is relevant or just annoying, take a look at these few ways in which social media does in fact support sales.
Create brand recognition
I mean, how can anyone want to buy your products or use your services when they don’t even know you exist? Duh! This surely is one of the most important goals for any business. Your presence on social media will create engagement and conversation. Knowledge of your brand will spread very quickly.
In the past we did business with people we knew and trusted. But now-a-days we do business the ecommerce way. For this to be successful credibility is paramount.
It takes time to build credibility and social media is exactly the right channel to support this most important aspect of your business. It is the place where people can get to know you and your brand through the content you post and the way you engage with your audience. If this is done well and consistently you will find your sales increasing.
Increase traffic to your website
By building up a following on social media you are also providing them with opportunity to click through to your website. This is where the sales take place, but the foundation has been laid in building relationship and trust on social media.
Facebook retargeting ads
Only a small percentage of people will purchase during their first visit to your website. So, how do you reach these non-purchasers? Enter retargeting ads. Through Facebook pixels we are now able to effectively measure our advertising efforts by recording and understanding actions visitors take on our websites.
When a person visits your site via Facebook and takes an action, the Facebook pixel is triggered and the action is recorded. This information can later be used to create custom audiences on Facebook to deliver retargeting ads to those site visitors that didn’t convert during their first visit to your website. As people are more likely to interact with something familiar than something completely new, this brings a definite boost in conversions and sales.
The flow looks like this:
Your website >> Retargeting ad >> Returning customer >> Sale
Promote your products and services
Social media is the best and easiest place to promote your products or services and to keep your audience up to date with new introductions. They want to hear from you and your loyal customers are ready to buy. So, don’t disappoint and share what you have to offer and direct them to your website.
Social media has many opportunities to support the sales process. Sales is the goal and the vehicle is social media. It’s where you should be building credibility and conversation about your brand.
Be patient and you will see this effort translate into loyal customers and increased sales. Happy posting!
Barrk Marketing is a Cape Town based digital marketing agency in the hustle and bustle of the city. We aim to be our clients’ one-stop marketing department, providing great work, great insights and great results.