A highly anticipated event on the Signarama calendar is the World Expo which recently took place in Cancun, Mexico. Southern Africa was well represented at the event which took place from 23-27 October.
The event is the meeting place for Franchisor and Franchisee partners from around the world and an opportunity for everyone to learn the best practices across various aspects of the business, receive motivational messages from top international business experts, get updates on the latest global technologies in the signage and branding industry, and importantly, to recognise the top achievers in the network.
Signarama Southern Africa franchisor, represented by Kurt Tyack, received the award for the Master Partner of the Year as the top performing Signarama country network in the World (outside of the US and Australian markets). The award is the culmination of a great deal of hard work, and was accepted with a great deal of pride by Kurt Tyack in Cancun. “This award is testament not only to the work put in by everyone at the support office in South Africa to develop and grow the brand, but also the hard work put in every day by our incredible network of franchisee partners”, explained Tyack.
The hard work by the Signarama franchisee partners is no more evident than in the case of Pretoria North franchisee, Francois Schoeman, who was admitted to the Signarama Global Million Dollar Circle. Schoeman, the current Signarama Franchisee of the Year in South Africa, was in Cancun to accept the award. Admission to the Million Dollar Circle is no mean feat – this is an exclusive club of Signarama franchise owners who have exceeded sales of US$1m in a calendar year.
In the process of achieving this, Schoeman has achieved several milestones in South Africa. His recent move to a larger 1200 square metre manufacturing facility has allowed him to improve service and turnaround times for his clients. “Being part of the Signarama brand has really helped me to grow a successful, profitable business”, said Schoeman. “I was extremely proud to accept the award on behalf of my team at Signarama Pretoria North. The Cancun trip was a real eye opener, and being able to learn from the franchisor and from other franchisees and share their success has ignited the fuse for our future growth. We have a plan to double sales and profitability within 24 months.”
The event has also provided some valuable insight into where the industry is going, and what is possible when owning a Signarama franchise. The top performing franchisee globally has sales in excess of US$7m annually. In an industry where technology is evolving, the knowledge shared across the network ensures that Signarama clients are assured of excellent products, quality, and service.