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Ways to Leverage your POS System Data this Shopping Season
The festive season, along with Black Friday and Cyber Monday, presents a unique opportunity for SMEs to push sales. However, this period also comes...
Online lead generation strategies that work
Improving conversion rates sounds straightforward enough, but a lot of marketers struggle with the most fundamental aspects of lead generation and lead quality. How...
8 Essentials for a winning customer experience strategy
Once a major differentiator between companies, having a customer experience strategy is now essentially a matter of survival. Aside from the fact that almost...
5 Ways for SMEs to protect their profits this Black Friday
While Black Friday takes place globally, participation from both retailers and consumers has dwindled in recent years. It’s quite understandable, considering that more and...
The importance of proper market research and making sure that goods and services are priced accurately and in line with a business’s strategic objectives...
How to use incentives to drive sales
If sales are the engine of your business, sales incentives are the high-octane fuel needed to drive performance. This is an ever-popular, tried-and-true tool...
Making sales: tips for non-sales business owners
Here’s the thing about being a business owner or an entrepreneur: regardless of what you think you do for a living, you have to...
Why do some premium brands still sell very well even during tough times? Various reasons might exist for this phenomenon, yet a key reason is...
Smart tactics to improve your sales
Considering global volatility in markets, financial pressure on the average buyer and the plethora of choices available to the consumer, it is an understatement...
Sales and marketing: Understanding the powerful interconnection
Understanding the powerful interconnection between sales and marketing that leads to top-line growth.
Business owners rightfully expect marketing activities to lead to sales, but how...
Four sales tips from the world’s best!
Some people will feel that sales comes naturally to them and others will believe that they couldn’t sell wood to a paper mill. “The...
How to keep the customers you already have
Customer retention should be a top priority in every company. Of course, acquiring new customers is exciting and even exhilarating as you see ‘the...
Get your marketing basics right
Small businesses often face the challenges of cashflow and limited marketing budgets, and it is therefore more critical than ever to make sure you’re...
Online lead generation strategies that work
Improving conversion rates sounds straightforward enough, but a lot of marketers struggle with the most fundamental aspects of lead generation and lead quality. How...
8 Essentials for a winning customer experience strategy
Once a major differentiator between companies, having a customer experience strategy is now essentially a matter of survival. Aside from the fact that almost...
5 Ways for SMEs to protect their profits this Black Friday
While Black Friday takes place globally, participation from both retailers and consumers has dwindled in recent years. It’s quite understandable, considering that more and...
The importance of proper market research and making sure that goods and services are priced accurately and in line with a business’s strategic objectives...
How to use incentives to drive sales
If sales are the engine of your business, sales incentives are the high-octane fuel needed to drive performance. This is an ever-popular, tried-and-true tool...
Making sales: tips for non-sales business owners
Here’s the thing about being a business owner or an entrepreneur: regardless of what you think you do for a living, you have to...
Why do some premium brands still sell very well even during tough times? Various reasons might exist for this phenomenon, yet a key reason is...
Smart tactics to improve your sales
Considering global volatility in markets, financial pressure on the average buyer and the plethora of choices available to the consumer, it is an understatement...
Sales and marketing: Understanding the powerful interconnection
Understanding the powerful interconnection between sales and marketing that leads to top-line growth.
Business owners rightfully expect marketing activities to lead to sales, but how...
Four sales tips from the world’s best!
Some people will feel that sales comes naturally to them and others will believe that they couldn’t sell wood to a paper mill. “The...
How to keep the customers you already have
Customer retention should be a top priority in every company. Of course, acquiring new customers is exciting and even exhilarating as you see ‘the...
Get your marketing basics right
Small businesses often face the challenges of cashflow and limited marketing budgets, and it is therefore more critical than ever to make sure you’re...
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