Cape Town, South Africa
Consistent Customer Experience Does Not Happen by Accident
A recent experience with a client in one of their franchised branches stood out for me for one reason. The service felt remarkably consistent....
Building trust in your online shop
One of the big advantages that well-known brands have over SMEs is brand recognition, and that brand recognition speaks to trust. It is also much...
Why are customers so emotional right now?
South African customers are in a fragile state – emotionally, psychologically and financially. The state of our economy, soaring interest rates, crime, political instability,...
Tips to use email to crack your first global sales deal
More local businesses than ever before are looking to make global sales as they seek to take advantage of our country’s competitive currency, optimal...
Online lead generation strategies that work
Improving conversion rates sounds straightforward enough, but a lot of marketers struggle with the most fundamental aspects of lead generation and lead quality. How...
8 Essentials for a winning customer experience strategy
Once a major differentiator between companies, having a customer experience strategy is now essentially a matter of survival. Aside from the fact that almost...
5 Ways for SMEs to protect their profits this Black Friday
While Black Friday takes place globally, participation from both retailers and consumers has dwindled in recent years. It’s quite understandable, considering that more and...
The importance of proper market research and making sure that goods and services are priced accurately and in line with a business’s strategic objectives...
How to use incentives to drive sales
If sales are the engine of your business, sales incentives are the high-octane fuel needed to drive performance. This is an ever-popular, tried-and-true tool...
Making sales: tips for non-sales business owners
Here’s the thing about being a business owner or an entrepreneur: regardless of what you think you do for a living, you have to...
Why do some premium brands still sell very well even during tough times? Various reasons might exist for this phenomenon, yet a key reason is...
Smart tactics to improve your sales
Considering global volatility in markets, financial pressure on the average buyer and the plethora of choices available to the consumer, it is an understatement...
Sales and marketing: Understanding the powerful interconnection
Understanding the powerful interconnection between sales and marketing that leads to top-line growth.
Business owners rightfully expect marketing activities to lead to sales, but how...
Building trust in your online shop
One of the big advantages that well-known brands have over SMEs is brand recognition, and that brand recognition speaks to trust. It is also much...
Why are customers so emotional right now?
South African customers are in a fragile state – emotionally, psychologically and financially. The state of our economy, soaring interest rates, crime, political instability,...
Tips to use email to crack your first global sales deal
More local businesses than ever before are looking to make global sales as they seek to take advantage of our country’s competitive currency, optimal...
Online lead generation strategies that work
Improving conversion rates sounds straightforward enough, but a lot of marketers struggle with the most fundamental aspects of lead generation and lead quality. How...
8 Essentials for a winning customer experience strategy
Once a major differentiator between companies, having a customer experience strategy is now essentially a matter of survival. Aside from the fact that almost...
5 Ways for SMEs to protect their profits this Black Friday
While Black Friday takes place globally, participation from both retailers and consumers has dwindled in recent years. It’s quite understandable, considering that more and...
The importance of proper market research and making sure that goods and services are priced accurately and in line with a business’s strategic objectives...
How to use incentives to drive sales
If sales are the engine of your business, sales incentives are the high-octane fuel needed to drive performance. This is an ever-popular, tried-and-true tool...
Making sales: tips for non-sales business owners
Here’s the thing about being a business owner or an entrepreneur: regardless of what you think you do for a living, you have to...
Why do some premium brands still sell very well even during tough times? Various reasons might exist for this phenomenon, yet a key reason is...
Smart tactics to improve your sales
Considering global volatility in markets, financial pressure on the average buyer and the plethora of choices available to the consumer, it is an understatement...
Sales and marketing: Understanding the powerful interconnection
Understanding the powerful interconnection between sales and marketing that leads to top-line growth.
Business owners rightfully expect marketing activities to lead to sales, but how...
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