Cape Town, South Africa
Levels of Personalisation in Marketing, Examples and Challenges
The potential for personalisation in marketing for customer engagement is alluring, but effective personalisation is still rare in business. Getting there is more of...
Marketing on budget – using the tech you already have
With budgets cut to the bone, marketing execs in smaller businesses need to take a more creative approach to get their message out to...
Threads – Meta’s new challenge to Twitter – has exploded onto the social media scene, quickly sewing up over 30-million users within three days...
When Henry Beck designed the famous London Underground map in the early 1930s, he stripped the sprawling Tube network down to basics, creating an...
Tips for a successful, results-driven influencer campaign
Influencer marketing is here to stay as a powerful tool for brands seeking to connect with their target audiences authentically and effectively. By leveraging...
Millennials Fact or Fiction: Understanding the makers and shapers
‘Millennials’ is arguably one of the most used or overused words in a marketer’s vocabulary globally, but do characteristics like ‘tech-savvy,’ ‘self-absorbed’, and ‘woke’...
A virtual PA and a digital artist at your fingertips – thanks to AI
Fancy seeing Pope “P. Diddy” Francis in a puffer jacket and King Charles and Queen Camilla rocking some slick moves at their coronation after-party? It’s all in...
Eight design trends to watch out for
Elmarie Harrington, head of graphic design at Flow Communications, shares eight design trends to watch our for.
1. AI-generated art
The buzzword on everyone’s lips is...
Why are customers so emotional right now?
South African customers are in a fragile state – emotionally, psychologically and financially. The state of our economy, soaring interest rates, crime, political instability,...
Getting Started With Value-Based Bidding in Google Ads
Many brands have embraced automated bidding as an intrinsic part of their marketing strategy, finding it to be an efficient and powerful way to...
The Future of Influencer Marketing is AI-driven
It used to be that we watched celebrities and everyday people on television use products and then tell us to do the same. Later,...
Are You Engaged In Greenwashing?
Even if your business is genuinely working towards sustainable business practices, it's easy to become overenthusiastic about your environmentally-friendly claims when it comes to...
Keeping up with AI in Search: What Digital Marketers Need to Know
Since the recent integration of ChatGPT with Bing, Microsoft's search engine may experience a resurgence. This article provides tips for business owners and marketers...
Marketing on budget – using the tech you already have
With budgets cut to the bone, marketing execs in smaller businesses need to take a more creative approach to get their message out to...
Threads – Meta’s new challenge to Twitter – has exploded onto the social media scene, quickly sewing up over 30-million users within three days...
When Henry Beck designed the famous London Underground map in the early 1930s, he stripped the sprawling Tube network down to basics, creating an...
Tips for a successful, results-driven influencer campaign
Influencer marketing is here to stay as a powerful tool for brands seeking to connect with their target audiences authentically and effectively. By leveraging...
Millennials Fact or Fiction: Understanding the makers and shapers
‘Millennials’ is arguably one of the most used or overused words in a marketer’s vocabulary globally, but do characteristics like ‘tech-savvy,’ ‘self-absorbed’, and ‘woke’...
A virtual PA and a digital artist at your fingertips – thanks to AI
Fancy seeing Pope “P. Diddy” Francis in a puffer jacket and King Charles and Queen Camilla rocking some slick moves at their coronation after-party? It’s all in...
Eight design trends to watch out for
Elmarie Harrington, head of graphic design at Flow Communications, shares eight design trends to watch our for.
1. AI-generated art
The buzzword on everyone’s lips is...
Why are customers so emotional right now?
South African customers are in a fragile state – emotionally, psychologically and financially. The state of our economy, soaring interest rates, crime, political instability,...
Getting Started With Value-Based Bidding in Google Ads
Many brands have embraced automated bidding as an intrinsic part of their marketing strategy, finding it to be an efficient and powerful way to...
The Future of Influencer Marketing is AI-driven
It used to be that we watched celebrities and everyday people on television use products and then tell us to do the same. Later,...
Are You Engaged In Greenwashing?
Even if your business is genuinely working towards sustainable business practices, it's easy to become overenthusiastic about your environmentally-friendly claims when it comes to...
Keeping up with AI in Search: What Digital Marketers Need to Know
Since the recent integration of ChatGPT with Bing, Microsoft's search engine may experience a resurgence. This article provides tips for business owners and marketers...
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