update website

Remember to update your website as the economy reopens

With economy is slowly opening again, many of your customers might be uncertain about how things have changed for your business in the wake of the pandemic. Up-to-date details about your processes and procedures...
data collection

Harness hyper-personalisation with 3 data collection methods

In today's 'noisy' online sphere, the best way to differentiate your business is by delivering a personalised experience. After all, the first rule of marketing is knowing your audience, and by speaking to your...
how to u social media

#ThePowerOfSocial

The decline in print media has resulted in a sharp rise in digital media, both online and social as platforms of mass consumption. Eclipse Communications Social Media Manager Stephanie Mashigo, unpacks the #ThePowerOfSocial, the...
marketing spend

Get the most out of your marketing spend

To help navigate this time and get the most out of your marketing spend, it's important to streamline your marketing strategy and make it work for your brand: ■ Understand the numbers How effective are your...
update your website

5 reasons to refresh your website

Your website is one of the most powerful marketing tools available to your side hustle or small business, but it needs to be regularly refreshed and updated if it is to live up to...
cart abandonment

10 Key strategies to avoid cart abandonment

Cart abandonment is the number one pain point for every ecommerce site of any kind, with the average documented cart abandonment rate at 69.57%. “It’s every online store owner’s mission to get below that average...
social media complaints

How to deal with social media conversations and complaints

A recent study* revealed that a large portion of priority customer conversations go unanswered by brands. The biggest challenge companies said, was in knowing how to identify which conversations were high priority. “A priority conversation...
Email marketing

Is email marketing still effective?

If you're debating whether to keep email marketing/newsletters as part of your strategy this year, or to put the budget and energy towards social media, read on. The average open rate for newsletters across all...
remarketing

What is remarketing, and how does it work?

Fun fact: You're going to lose 96% of the people who visit your site today. On average, only about 4% of site visitors convert before leaving*. You may have heard the word remarketing (or retargeting)...
customer experience

Why companies need to prioritise the customer experience

Leading research shows that 2020 is the year in which customer experience (CX) will overtake price and product as the key brand differentiator. And with competition fierce and companies under pressure, South African business leaders...
5 Tips to build an audience for your WordPress blog

Build an audience for your WordPress blog

If you're already running a WordPress blog or planning to start one, you are probably hoping to attract an audience and turn them into repeat visitors. Getting this right involves a mix of elements...
marketing trends

Marketing trends for 2020

With so many new developments every day, it seems that there is little that surprises or amazes us. We're becoming used to the idea that technology will change, and we'll adapt to the next...
Influencer Marketing best practice

Influencer marketing best practice

When Ryan McFadyen and Jason Stewart co-founded HaveYouHeard 10 years ago, influencer marketing in South Africa had yet to raise its hand as a new marketing tool. When it did, about five years after,...
Brand story

What’s your story?

Brand storytelling is no longer a nice to have. It is a need to have, and what will ultimately maximize your business's visibility, profit, and impact. Tell your story with LOVE, treat it as...
avoid social media disasters

Think before you speak

How to avoid online campaign disasters. “Think before you speak,” is a nugget of advice which most of us learnt at a young age and continue to see its practical application even in our daily...