website redesign

Is it time to jack up your website?

A website redesign isn't always something that a business or organisation wants to do, but often is a matter of necessity. Believe it or not, your customers decide whether they trust your company within...
digital marketing tips

Digital marketing tips for the festive season

After a challenging year for most small businesses, you won’t want to miss out on the opportunity to help drive holiday interest and boost your growth during this festive season for shopping. Here are...

Types of influencers and how to choose one

As a result of consumers spending more time online, and on social media platforms, influencer engagement is at an all-time high. Platforms such as Facebook and Instagram are enjoying more than 50% more messaging...
what does POPIA mean

What does POPIA really mean for direct marketers?

Emails, online adverts, database marketing, promotional letters, SMS messaging, phone calls, postcards, websites, flyers, and catalog distribution are some examples of direct marketing strategies. For these marketers and lead generation companies in particular, there...
Promotions and special offers

Promotions and special offers: ideas for your business

As we hurtle towards Black Friday and the festive season following a challenging year, customers are starting to spend again but they are doing it carefully. They are looking for value for money. Running...
chatbots

The pitfalls of chatbots for customer experience

The number of local businesses harnessing AI technology has drastically increased in 2020, as customers look to drive their own experiences with brands and businesses through omnichannel strategies. However, the level of understanding around...
SEO Tourism business

SEO tips for tourism businesses 

Whether you run a guest house, a game farm, an eatery, an adventure attraction or a transport service, the national lockdown has probably been hard on your tourism or travel business. As the country’s...
3@1 franchise

Brand Ambassadors fly the 3@1 franchise flag

If your stories are all about your product and services, that's not story telling. It's a brochure. At 3@1 Business Centre, we want our story to be about recognising our long-term brand ambassadors who...
brand storytelling

Boost your e-commerce strategy with brand storytelling

We are on the brink of an era dominated by E-commerce and exciting new technologies becoming available to do things in digital that you’ve never done before. The time for all businesses to rethink...
cancel culture

Cancel Culture: How to prevent tone-deaf marketing

Brands that fail to be sensitive and tactful in their communication risk being subjected to 'cancel culture'. The problem Recently we have witnessed some serious marketing and digital communication faux pas; From Clicks (we don’t even...
Generation Alpha

Generation Alpha – are we ready?

While Generations X, Y and Z are firmly on the radar of marketers and communications experts in South Africa and globally, consideration needs to be given to the next generation on the rise, Generation...
update website

Remember to update your website as the economy reopens

With economy is slowly opening again, many of your customers might be uncertain about how things have changed for your business in the wake of the pandemic. Up-to-date details about your processes and procedures...
data collection

Harness hyper-personalisation with 3 data collection methods

In today's 'noisy' online sphere, the best way to differentiate your business is by delivering a personalised experience. After all, the first rule of marketing is knowing your audience, and by speaking to your...
how to u social media

#ThePowerOfSocial

The decline in print media has resulted in a sharp rise in digital media, both online and social as platforms of mass consumption. Eclipse Communications Social Media Manager Stephanie Mashigo, unpacks the #ThePowerOfSocial, the...
marketing spend

Get the most out of your marketing spend

To help navigate this time and get the most out of your marketing spend, it's important to streamline your marketing strategy and make it work for your brand: ■ Understand the numbers How effective are your...