Promotions and special offers

Promotions and special offers: ideas for your business

As we hurtle towards Black Friday and the festive season following a challenging year, customers are starting to spend again but they are doing it carefully. They are looking for value for money. Running...
chatbots

The pitfalls of chatbots for customer experience

The number of local businesses harnessing AI technology has drastically increased in 2020, as customers look to drive their own experiences with brands and businesses through omnichannel strategies. However, the level of understanding around...
SEO Tourism business

SEO tips for tourism businesses 

Whether you run a guest house, a game farm, an eatery, an adventure attraction or a transport service, the national lockdown has probably been hard on your tourism or travel business. As the country’s...
3@1 franchise

Brand Ambassadors fly the 3@1 franchise flag

If your stories are all about your product and services, that's not story telling. It's a brochure. At 3@1 Business Centre, we want our story to be about recognising our long-term brand ambassadors who...
brand storytelling

Boost your e-commerce strategy with brand storytelling

We are on the brink of an era dominated by E-commerce and exciting new technologies becoming available to do things in digital that you’ve never done before. The time for all businesses to rethink...
cancel culture

Cancel Culture: How to prevent tone-deaf marketing

Brands that fail to be sensitive and tactful in their communication risk being subjected to 'cancel culture'. The problem Recently we have witnessed some serious marketing and digital communication faux pas; From Clicks (we don’t even...
Generation Alpha

Generation Alpha – are we ready?

While Generations X, Y and Z are firmly on the radar of marketers and communications experts in South Africa and globally, consideration needs to be given to the next generation on the rise, Generation...
update website

Remember to update your website as the economy reopens

With economy is slowly opening again, many of your customers might be uncertain about how things have changed for your business in the wake of the pandemic. Up-to-date details about your processes and procedures...
data collection

Harness hyper-personalisation with 3 data collection methods

In today's 'noisy' online sphere, the best way to differentiate your business is by delivering a personalised experience. After all, the first rule of marketing is knowing your audience, and by speaking to your...
how to u social media

#ThePowerOfSocial

The decline in print media has resulted in a sharp rise in digital media, both online and social as platforms of mass consumption. Eclipse Communications Social Media Manager Stephanie Mashigo, unpacks the #ThePowerOfSocial, the...
marketing spend

Get the most out of your marketing spend

To help navigate this time and get the most out of your marketing spend, it's important to streamline your marketing strategy and make it work for your brand: ■ Understand the numbers How effective are your...
update your website

5 reasons to refresh your website

Your website is one of the most powerful marketing tools available to your side hustle or small business, but it needs to be regularly refreshed and updated if it is to live up to...
cart abandonment

10 Key strategies to avoid cart abandonment

Cart abandonment is the number one pain point for every ecommerce site of any kind, with the average documented cart abandonment rate at 69.57%. “It’s every online store owner’s mission to get below that average...
social media complaints

How to deal with social media conversations and complaints

A recent study* revealed that a large portion of priority customer conversations go unanswered by brands. The biggest challenge companies said, was in knowing how to identify which conversations were high priority. “A priority conversation...
Email marketing

Is email marketing still effective?

If you're debating whether to keep email marketing/newsletters as part of your strategy this year, or to put the budget and energy towards social media, read on. The average open rate for newsletters across all...