email

Leveraging email to build your a brand

With more than four billion email users globally, there is no arguing the fact that this is still the most pervasive form of electronic communication out there. Whether you are an SME or a...
video marketing

3 Ways to maximise your video content

In an age of technology where most people carry smartphones or tablets, video marketing has risen in popularity to become one of the most efficient methods for businesses to deliver their marketing messages and,...
negative publicity

5 Ways to deal with negative publicity on social media

The advent of social media has made it easier for brands to communicate with customers, and vice versa. But it also means that brands can easily be attacked and trend for all the wrong...
extended reality

Simply unreal: Welcome to extended reality

Just as brands are coming to terms with the various realities that is AR (augmented reality), VR (virtual reality) and MR (mixed reality), extended reality - or XR - has joined the mix to...
business website

5 top tips for your business website

The opening move for a business to make a great first impression online is through a powerfully designed website. With digital initiatives being accelerated, your business website remains one of the most powerful marketing...
digital marketing essentials

Four digital marketing essentials for your biz in 2021

In the current digital landscape, ‘electronic’ word-of-mouth spreads so fast that a business’ reputation can be built or tarnished in a split second. The power of the masses now resides in the digital platforms...
value proposition

How to write engaging value proposition for your website

When it comes to selling newspapers, persuasive and relevant "above-the-fold" content has always been a necessity. The top half of the newspaper - the only part that can be seen from newsstands, is what...
POPI marketing

The POPI Act and marketing best practices

Being a small business in this operating environment is not an easy feat. It is little wonder then that a business owner may try anything to generate new business, whether that is going online...
Earned, paid and owned media

Understanding earned, paid and owned media

While each element has its own role, understanding how to integrate the types of media can make for a very effective digital media strategy.Andy Haldane, Chief Economist at the Bank of England, said: “The...
POPIA for small business

Simplifying POPIA for small business – 3 do’s and don’ts

3 POPIA dos and don’ts of managing your marketing database From 1 July this year, South African companies must be fully compliant with the requirements of the Protection of Personal Information Act (POPIA). Whether it...
Optimise digital platforms

Trends to optimise your digital platforms

The shifting media landscape and greater amount of time consumers are spending online are forcing brands to take action on how to better use and optimise their digital platforms.There are several ways for brands...
social media metrics

Social media: Measuring the metrics that matter

All too often, audience size is a vanity metric which does not serve to grow the business.It’s human nature to like social endorsements. Brands are no different and certainly, there is a degree of...
website redesign

Is it time to jack up your website?

A website redesign isn't always something that a business or organisation wants to do, but often is a matter of necessity. Believe it or not, your customers decide whether they trust your company within...
digital marketing tips

Digital marketing tips for the festive season

After a challenging year for most small businesses, you won’t want to miss out on the opportunity to help drive holiday interest and boost your growth during this festive season for shopping. Here are...

Types of influencers and how to choose one

As a result of consumers spending more time online, and on social media platforms, influencer engagement is at an all-time high. Platforms such as Facebook and Instagram are enjoying more than 50% more messaging...