social media complaints

How to deal with social media conversations and complaints

A recent study* revealed that a large portion of priority customer conversations go unanswered by brands. The biggest challenge companies said, was in knowing how to identify which conversations were high priority. “A priority conversation...
Email marketing

Is email marketing still effective?

If you're debating whether to keep email marketing/newsletters as part of your strategy this year, or to put the budget and energy towards social media, read on. The average open rate for newsletters across all...
remarketing

What is remarketing, and how does it work?

Fun fact: You're going to lose 96% of the people who visit your site today. On average, only about 4% of site visitors convert before leaving*. You may have heard the word remarketing (or retargeting)...
customer experience

Why companies need to prioritise the customer experience

Leading research shows that 2020 is the year in which customer experience (CX) will overtake price and product as the key brand differentiator. And with competition fierce and companies under pressure, South African business leaders...
5 Tips to build an audience for your WordPress blog

Build an audience for your WordPress blog

If you're already running a WordPress blog or planning to start one, you are probably hoping to attract an audience and turn them into repeat visitors. Getting this right involves a mix of elements...
marketing trends

Marketing trends for 2020

With so many new developments every day, it seems that there is little that surprises or amazes us. We're becoming used to the idea that technology will change, and we'll adapt to the next...
Influencer Marketing best practice

Influencer marketing best practice

When Ryan McFadyen and Jason Stewart co-founded HaveYouHeard 10 years ago, influencer marketing in South Africa had yet to raise its hand as a new marketing tool. When it did, about five years after,...
Brand story

What’s your story?

Brand storytelling is no longer a nice to have. It is a need to have, and what will ultimately maximize your business's visibility, profit, and impact. Tell your story with LOVE, treat it as...
avoid social media disasters

Think before you speak

How to avoid online campaign disasters. “Think before you speak,” is a nugget of advice which most of us learnt at a young age and continue to see its practical application even in our daily...
Hosting a launch event

Tips for a successful launch event

There are a million and one things to think about and coordinate when you are launching a brand or product, and it can be tough to break into the market. To avoid the juggling...
In-house marketing

Why your company needs to do its own marketing

Marketing Consultant and Founder of Firejuice, Bernard Jansen, explains why small to medium business doesn’t need an external marketing company. I mentioned to the owner of a medium-sized company recently that he should consider bringing...
Sales funnel

Sales and marketing: Understanding the powerful interconnection

Understanding the powerful interconnection between sales and marketing that leads to top-line growth. Business owners rightfully expect marketing activities to lead to sales, but how should this work? The question is even more urgent when...

How to increase the value of your business by 35 percent

Imagine you’re going to sell your business ten years from now. How much is it going to be worth? What are you going to do between now and then to increase its value steadily...
SEO Strategies for SMEs

Kickstarting your SEO

Search Engine Optimisation (SEO) is all about building a sustainable pipeline of qualified, inbound leads. If executed well, an SEO strategy could become a crucial element of your business’ growth strategy. As a digital marketing...
Canal Walk #CWSquad campaign

How SMEs can benefit from micro-influencers

Small businesses can benefit from partnering with local micro-influencers who are a better fit for their brand and don't break the bank.  According to Sprout Social, 74% of shoppers make buying decisions based on social...