Sales is a pressure game. You’re juggling leads, chasing targets, and dealing with the endless cycle of follow-ups. But high-performers don’t just work harder. Today they are working smarter by leveraging AI and tech tools that are fast becoming the biggest sales enablers on the block and delivering results.
Jacqueline van Rooijen, Owner and Business Growth Consultant at Ycagel, examines five common sales pain points that can be solved through easily accessible tools that anyone can start using today. She provides real-world examples of companies that are achieving success with them.
Generic outreach with low conversion rates
The Win: Personalise your Pitches with ChatGPT and Copy.ai
The How: AI-powered content generators like ChatGPT and Copy.ai help you scale personalisation. These tools generate customised emails, LinkedIn messages, and even follow-up scripts tailored to your audience, allowing you to engage without wasting time.
The Proof: HubSpot saw a 40% increase in response rates by implementing AI-driven personalisation and marketing strategies for their email campaigns. Sales teams reported being able to send tailored messages at scale, leading to better conversion rates.
Chasing unqualified leads that waste time and energy
The Win: Identify quality opportunities with Apollo.io and LinkedIn Sales Navigator
The How: Apollo.io and LinkedIn Sales Navigator empower you to focus on leads that matter. Apollo.io provides advanced filters and predictive lead scoring, while Sales Navigator helps you find decision-makers and reach out directly through your professional network.
The Proof: Gong.io, known for revolutionising sales coaching, increased its lead-to-opportunity conversion rate by 30% using LinkedIn Sales Navigator to engage with high-quality prospects.
If you’re doing admin, you’re not making deals
The Win: Use Sales Tools to Automate your Workflow – EASILY
The How: HubSpot Sales Hub and Mixmax automate your routine tasks so you can focus on selling. Schedule emails, track open rates, and manage your pipeline from one dashboard. Mixmax even lets you create automated sequences to engage with leads at scale.
The Proof: Aircall, a leading cloud-based phone system provider, increased its sales productivity by 25% by integrating Mixmax into its outreach strategy. This enabled their reps to automate follow-ups and maintain consistency across multiple touchpoints.
Struggling with Cold Calls?
The Win: Get Real-Time, ALWAYS ON, Coaching
The How: Wingman and Gong give you real-time insights and post-call analysis. Wingman offers on-the-fly coaching during calls, suggesting prompts and responses based on what the prospect says. Gong provides a deep analysis of your calls, highlighting key moments where deals are won or lost.
The Proof: Chargebee, a SaaS subscription billing solution, increased its win rates by 27% after using Gong to analyse sales calls. By identifying patterns in successful conversations, their sales team fine-tuned their pitch and objection handling, leading to more closed deals.
Unclear messaging
The Win: Laser-tune your messaging using Crystal and Grammarly to fine-tune communication.
The How: Crystal analyses LinkedIn profiles to offer personality insights, helping you tailor your communication style for each prospect. Grammarly on the other hand, ensures that your emails are polished, concise, and free of errors, giving you more confidence in every interaction.
The Proof: Microsoft’s enterprise sales team saw a notable improvement in engagement rates by using Crystal’s personality assessments to refine their outreach strategies. Tailored communication, paired with error-free messaging from Grammarly, allowed them to build stronger connections with prospects.
Ready to level up your sales game? Start with these sales tools and watch your productivity — and commissions — skyrocket.
“The best salespeople know that time is their most valuable asset. By using these next-gen tools, you can become an AI-powered sales supernova and focus on high-impact activities, which ultimately, deliver explosive results,” van Rooijen concludes.
