This issue, in a nod to the power of reality TV, we chat to SABC 2’s Big Break Legacy winner Graham Rowe who tells us about the serious business chops required to win. There were some tough moments and great competitors, but also some great business lessons to be learnt.
Elsewhere, marketing guru Howard Fox has some tips on how to overcome a PR disaster. All of the disasters he draws on happened in the real world; though you might find this hard to believe when reading how these scenarios played out. Take Pacific Airlines’ marketing campaign in 1967 as an example. Despite a horrific crash and an attempted hijacking, the airline decided to launch a humorous campaign, making light of people’s fear of flying. Due to a public outcry, the campaign was pulled and more than one executive lost his job. Mistakes are made by companies big and small, and Howard has some great advice for handling the fall-out.
Balancing austerity and plans for growth can be a tough ask. But it is possible, and mentor Gareth Cotten takes us through a few points to ponder. The process starts with you setting out having defined targets or expenditures that you are working towards.
If you’re looking at targets and goals, you’ll probably need to cast your eyes over your business plan at some stage… While all businesses should have one, we know many don’t, which is why this issue features the fantastic opportunity to win a business plan – written by yourself with online guidance, and then checked and verified by a professional team.
Give-aways this issue:
Win a Business Plan worth R12 000
Business Books
Free ticket to SAITEX expo
Get your copy in stores countrywide or subscribe to your print or digital copy on our subscribe page.
Happy reading!
ON THE COVER
Saving while growing
Growing your business while exercising good financial discipline – is this really possible or merely a pipedream?
Butchers Grill: Bullish about future growth
This franchise is looking to take its quick service restaurant concept to all corners of South Africa…
When good days go bad
How to recover from a public relations disaster…
Maximise your impact
A mini-site will help you get more from your online marketing.
HOW TO…
…Host a succcesful customer event
Generate new business and strengthen existing relationships.
Create a buzz with testimonials
Testimonials are seen as credible because your company is being promoted by satisfied clients.
Stop your business from hiring a fraud
Tips for vetting your prospective employees…
Special focus: CHICKEN, OR FISH?
Making the move to fast food?
We explore the state of the industry with a particular focus on the ever popular and growing chicken and seafood segments…
Featured opportunities
We feature exciting franchises such as Galito’s, Snoekies, Fishtales, Barcelos, Jo Marlin, Old Fashioned Fish and Chips, Chingos and Something Fishy.
Is the future getting bigger?
Experts examine how multi- unit franchising will impact the industry as a whole…
AUTO focus
Racing into the auto aftermarket - Starting an automotive business does not necessarily require experience. Above all, you should have a passion for cars.
FEATURES
Rising Stars
The business of community.
Your personal finances
Run it like you would your business.
Develop your accumen and cash in
Solid accounting is fundamental.
Rescue your business
Sound the alarm before you start sinking.
Are you the super manager that everyone wants to work for…
…or the manager from hell?
Stamp out office bullying
How do you deal with harassment or toxic behaviour in the workplace?
The rules are changing…
Highly-paid employees lose unfair dismissal rights….
TECHNOLOGY
Connect and get noticed online
We all want to do business with people we trust, that’s just human nature. But the internet is a “faceless” medium, which can be very off- putting for customers…
Keep your users happy
SEO is all about sending the right type of visitors to your website.
The rise of the blog-preneur
Blogging is a sub-culture that’s grown exponentially inthe last few years. Local bloggers share…
There’s power in your pictures.
