In an effort to expand its presence in Africa, Famous Brands has appointed a Namibian Master Licensee for the recently re-launched Milky Lane brand.
Namibian De Wet Oosthuizen has a long history with Famous Brands having acquired a Steers franchise in 1997. In 2003 he was awarded the Namibian Master license for the Steers and Debonairs Pizza brands and in 2006 the license for FishAways. Oosthuizen currently owns four Steers restaurants, three Debonairs Pizza restaurants, and two FishAways restaurants in the country.
Darren Hele, Famous Brands Chief Operating Officer: Franchising, says: “De Wet’s knowledge and insight into the local market is an important contributor to the decision to award him the Master License for Milky Lane in Namibia.”
There is currently one Milky Lane in Windhoek and a further restaurant will be opened in Swakopmund in August. It is anticipated that the brand has the potential to support at least 10 restaurants in the region.
Oosthuizen says: “It is fantastic to be part of and have the support of the leading franchise Group in Africa. This opportunity will not only create jobs but also help to keep Namibia in step with global trends.” He adds: “Namibia’s hot summer climate and short winter lends itself to a vibrant ice cream culture.”
Plans are also in place to expand the base of Steers, Debonairs Pizza and FishAways in Namibia by a further 13 stores with roll out to commence as early as August 2012.
Famous Brands’ total network comprises 25 restaurants; in addition to Oosthuizen’s portfolio, the Group also has 13 Wimpy and two Mugg & Bean restaurants trading in Namibia.
Famous Brands Master License agreements afford the licensee the right to serve as the Group’s agent in a territory, whereby they manage the business on behalf of the Group in exchange for a royalty payment for use of the Group’s intellectual property and business systems.
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