The comprehensive and sought-after range includes hand tools, power tools, tool storage, garage and diagnostic equipment. Snap-on has been named a top non-food franchise in the USA, UK and Australia for many years. Authorised dealers in South Africa purchase tools at discounted prices and resell them to a primary customer base of automotive and aircraft technicians in their exclusive territories. Prospective dealers require a panel van-type vehicle, which has to be approved by Snap-on Africa (SOA), to showcase their tools and to deliver a personalised, professional service. The Dealership Expansion Programme allows dealers to grow by either adding a second van to their existing territory, or by purchasing an additional territory. Training is the cornerstone of this business, and new dealers spend a rigorous first week at head office in Durban learning the basics of the business. This is followed by in-territory training carried out by an experienced Business Development Manager (BDM) who accompanies new dealers on their routes for an initial period of two to three weeks to train them in the day-to-day aspects of the business. The BDM and key product specialists offer training and support on an ongoing basis at regular meetings to help develop the dealer’s business and offer advice on all aspects of the business.