As new car prices soar, consumers are keeping their vehicles for longer and spending more on their maintenance.Tapping into this trend, the Auto Magic™ franchise offers a cost-effective, non-structural body paint and repair service. Auto Magic™ has slashed the cost of non-structural repairs and as a result, has national repair agreements with a number of insurance companies. In addition, the company is increasingly gaining approved status from original equipment manufacturers. While franchisees get most of their business through insurance companies, they also target the general public by offering affordable nonstructural repairs. Prospective operators must be hands-on and committed to customer service. Auto Magic™ was founded in the mid 1990s when a niche was identified in the auto body repair industry. This niche filled the gap between the “chip” repairers and the full blown panel beaters and service repair shops. The first franchise was made available in 2002. With the business model perfected at the company’s pilot facility in Benoni, Auto Magic™ has gone on to open 33 facilities in Gauteng, Western and Eastern Cape, Mpumalanga, Limpopo, Free State, and KwaZulu-Natal. Auto Magic™ is perfectly positioned to help consumers take better care of their vehicles to maintain their value. Auto Magic™ continually strives to improve its operating techniques and systems in order to sustain its unique positioning in the auto body repair industry. It has contracts with strategic paint and equipment suppliers to ensure quality