Social media offers the opportunity to market your brand on a big scale at a fraction of the cost…
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The do’s and don’ts of online marketing
In a world where word-of-mouth is fast changing to word-of-click, here are some tips to compete in this space…
Fresh ideas for affordable marketing
Promoting a business using both modern and traditional methods has never been easier or more affordable…
Is branding really that important?
There‘s a lot of hype in marketing circles about terms like brand exposure, brand identity, brand awareness, brand expansion etc. But how do these relate to you as a small business owner?
How PR can fuel your online success
What does PR have to do with search engine prominence? Read on to find out…
The quest for knowledge
Research, when applied correctly, can be one of the key enablers of business success…
PR crisis management for your small business
How can small business owners prepare for PR disasters?
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John F. Kennedy said: “One person can make a difference, and everyone should try.” The founders of the Awethu Project have surely taken this to heart with a project that aims to turn under-resourced, would-be entrepreneurs into owners of sustainable businesses. They started small but have been working on a model that can be scaled [...]
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